By Sally Ormond

You're doing alright as an internet marketer.

Your blog is getting loads of visits, which means there are loads of people hanging around your website.

That's great, but are you getting any benefit from them?

Are they sharing your posts?

Are they taking a look around your website?

Are they signing up for your RSS feed or newsletter?

No, they're not.

Ah, that's a problem.

Having loads of traffic coming to your site makes your visiting analytics look great, but if that traffic is then just leaving without having interacted in any way shape or form, what's the point of it?

The problem is you're not asking them to do anything.

They arrive, they look, they go. Unless you say "oi, how about signing up to my RSS feed or newsletter?" they're not going to do anything.

It's true.

So how do you do that?

Boosting your sign ups

The best place to start is by adding a passing comment along those lines (but far more politely) in your blog posts.

Add a footnote, or something in your author's bio that lets them know you offer a newsletter, what it usually contains and how often it's sent along with a call to action to get them to sign up.

You should also be utilising your social media channels. They can be a great way to boost your sign ups. Send a tweet out or Facebook update before the next issue of your newsletter goes out urging people to sign up so they don't miss out. If you've hit a milestone (such as your 100th newsletter), shout about it.

When it comes to giving your blog a boost, if you write a series of articles announce it through social media. In fact, every blog post you publish should also go out through Facebook or Twitter. As your readers get to like you more (or want to keep up with that series of articles you've written) they'll subscribe to your RSS feed so they don't miss out.

Of course, then there's the good old-fashioned call to action. Make sure these are liberally dotted about, especially at the end of a really hot blog post. You know the ones - they've been attracting loads of traffic for days or weeks, so make the most of that exposure by placing a sign up call to action at the end.

By following these simple steps you'll see your subscription numbers soar, boosting your exposure and reputation.

Sally Ormond, Briar Copywriting, is a professional copywriter, SEO website copywriter and advertising copywriting with extensive experience in both B2B and B2C markets.

To have a chat about how she can help you send an email to or call +44(0)1449 779605.

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Selling products online or getting leads can be difficult, if you're not focusing your efforts on growing your website's conversion rate. When you improve conversion rates you'll be able to earn greater impact from a static amount of monthly traffic. With this in mind, you need to make sure that you are tracking conversions to see which landing pages are making the grade. If your website isn't converting, then your profits aren't living up to their potential. In the following article we shall be looking into a few points that will shed light on how you can boost your conversion ration without affecting the other areas of your site.

First thing to remember is to be professional so that you can leave a lasting impression on your visitors and eventually turn them into sales or leads. This is the reason why you need to take care of glitches in spelling and put into account the type of language that you use. Grammar can strongly affect the conversion of your page, whether you agree or not. Once your visitors see that your site contains spelling errors or typos, there are big chances of them moving back and leaving your site. In such a scenario, it will be time consuming to convince them to go back to your site and take action. The last thing you'd want is people backing off after showing interest in your product or service just because you didn't focus on taking care of small mistakes. You also need to make your terms and conditions clear and easy to find on your website. It's also a good idea to allow your visitors to download a copy of these terms so they can print them. The point is to make it as convenient as possible for your readers to go through your terms.

Navigation problems cost conversions on websites every day; make sure that doesn't happen to you. For products you expect to sell well, it's important to make sure that they are nicely displayed and easy to see on the web page and that they are also easy to find. The bottom line is that having a site that is easier to navigate will net you more sales. Guide your visitors, don't confuse them. The above tips will help you boost your conversion rate, taking your sales to the next level. By applying what you've learned here, you will start to see results and achieve a higher number of sales through your website.

Joe Gonzalez is the owner of these advertising and traditional internet marketing companies. Learn further information on selling by browsing those internet based blogs.

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