Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. E-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.
The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them.
Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. Crafting an effective business email is both an art and a science. Here is a list of factors, effective solutions and potential problems to keep in mind:
In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign.
What Eliteweb does is it publishes every single email marketing campaign sent to a secure location on the web (a location only original recipients of the email can access, thanks to encrypted technology that automatically authenticates the user). The technology also ensures you can track your users' behaviors, even if they are reading your email campaign at the secure web location.
1. No More Commuting
One of the worst parts of anyone's day is the moment when they roll out of bed and realize that they have to eat breakfast, shower, get dressed and begin the daily trudge into the workplace. But with jobs for stay at home moms, the days of stressing the morning commute are gone and over with. Commute times are unproductive moments that we can never get back and with stay at home jobs, this time is used in a much more valuable manner.
This may surprise you, but did you know that having a job that requires you to leave the house actually costs money? Not only are you spending money on work clothes, but you are also spending money on gas/tolls, lunches and after work meetings, as well. Mothers with young children at home are also forced to spend a significant portion of their weekly paycheck on day care, which is why so many of them make the transition to working at home in the first place.
3. Cherishing The Moments
Our babies are only going to be babies for a very short period of time. On the other hand, traditional employment will always be there. When we work just to live, we end up missing out on all of the important moments in our children's lives and in most instances, this ends up being a regret that we have later in life. Jobs for stay at home moms give parents the chance to truly cherish the special moments in their little ones' development.
When we get up and go to work every day, our schedules are essentially mapped out for us and there is precious little unpredictability. Working from home is much different, as we are far more likely to experience unprecedented events or even welcome distractions. While unpredictability may scare some people, being able to live a life that is anything but monotonous can be appealing.
5. Trying New Careers
Mothers who spend more time at home are able to find out more about their true passions and explore new careers that they may not have previously considered. There are a number of unique and interesting jobs for stay at home moms available to those who are willing to speak with their personal connections and do the appropriate networking.
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