You may not think of it as a common form of marketing, but article marketing can actually be quite effective. When businesses write pieces directed to those in their industry, they are reaching an audience with prior knowledge of the subject matter. This article will teach you more about how to maximize your article marketing experience.
Tell a personal story. Readers love learning more about the writer of an article, so if you can slip a personal story with relevancy into your article, do it! It makes your readers feel as if you are more trustworthy, since you are open to sharing your own stories with them.
Use email and social networking to let your readers know when you've put up some great new content Your readers will appreciate the heads up, and you will get instant page views for your new content Make sure to include share buttons as well so that your readers can share with their friends.
If your goal in your article marketing is just to gain backlinks to your site, then you can focus slightly less on the quality of your content. The main goal in this type of article marketing is to be unique so that your content helps drive up your search engine rankings.
Writing a series of related articles can be a great way to get the most out of your article marketing efforts. Of course every article should encourage your readers to find more of your writing, but a series has its own particular kind of powerful cross-promotion. Each installment of an article series acts as an advertisement for the series as a whole.
Ezines are one of the best publishing platforms to use for an article marketing campaign. Review an ezine's terms of service before you send it your first article, and go back to check it for changes regularly if you continue sending it material.
Do you want to try article marketing, but aren't sure where you should start? In this article, we'll give you the tips you need to start article marketing and to make sure that your efforts flourish.