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The 24.Karat Mark.eter New.sletter
Bringing you a w.ealth of o.pportunity
and kn.owledge to help you su.cceed!
August 18, 2005
Earn $35K in 10 Weeks? Yes It Is Possible!
You can make a very serious income and save Dollars on your
Phone Calls.
This Amazing Patented Communications Package
has a Rewards Program that is second to none. Find out how -
In this Issue
$$  Top Sponsor Ad
$$  Table of Contents
$$  Publishers' Notes
$$  Elite Signups
$$  Quote of The Week
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$$  Feature Article -   The Key Ingredients for Internet Success by Shelley Lowery
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$$  2nd Feature Article - Selecting the Perfect Promotional Marketing Product
$$  Ezine Gallery
$$  Contact Us
 ** Publisher's Notes:
Welcome to all - current and new - subscribers to The
24 Karat Marketer!  Thank you for subscribing to our
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 ** Feature Article
The Key Ingredients for Internet Success by Shelley Lowery
The Internet has opened a whole New World of opportunity
for even the smallest home-based business owner. There are
countless numbers of new self-made millionaires that
achieved their newfound success on the Internet. These new
millionaires are no different from you and I. They started
their Internet businesses from the ground up, found a niche
and built their success one day at a time.
“Can I really make money on the Internet?” The fact of the
matter is that you really can make money on the Internet
--a lot of money. You simply must take the necessary steps
to make it happen. You must have a sincere desire to
succeed and the attitude for success.
If you are sincerely passionate about your success, you
will succeed -- it's that simple.
The true secret to creating a successful Internet business,
is pure determination. Most people fail just at the moment
they are about to succeed. Why? -- Because they give up.
They lack the true passion that it takes to succeed. As
long as you keep trying, you'll never fail.
Below, is list of what I feel are the most important
ingredients for Internet success:
Sincere Passion
In order to be successful, you must be completely
passionate about your business and your success. If you
don't have a "sincere" passion, you won't have the
necessary personal drive that it takes to succeed.
Your Own Domain (
Businesses hosted on a free server are not taken seriously
and are generally considered to be unprofessional. If a
company doesn't care enough about its business to get its
own domain name, potential customers may not feel
comfortable doing business with them. A company with its
own domain name and a professional looking website will
have a much higher rate of success when compared with most
business sites hosted on free servers.
Professional Website
Your website is a direct reflection of you and your
business. Creating a professional website designed to sell
will take a great deal of time and effort, as there is much
more to take into consideration than design. You must look
at a much broader picture and specifically design your
website to sell.
Quality Content
In order to create a steady stream of traffic to your
website, you must give your visitors a reason to visit and
continue to visit in the future. You must provide your
visitors with fresh content on a continual basis.
Targeted Traffic
No matter how great your website is, unless you're
receiving quality, targeted traffic, it will be useless.
Your website may receive hundreds of visitors each day.
However, if they aren't interested in the products or
services you're offering, your web traffic won't mean a
thing. You must drive a continuous stream of targeted
traffic to your website.
Opt-in List (Ezine)
Having your own publication is an absolute essential part
of your success. They not only provide you with a direct
line of communication with potential customers and enable
you to promote your products or services, but they also
build credibility.
Your Own In-Demand Product
Although marketing affiliate programs can provide you with
a nice income, true Internet profits come from marketing
your own in-demand product.
Killer Sales Copy
Your words are the entire foundation of your business. Your
product, website and marketing strategies all depend upon
your words. You must learn how to write persuasive words
specifically written for your targeted customer. You must
feel your customers needs and write your copy with passion,
excitement and benefit.
Killer Marketing Strategy
Developing a successful marketing strategy is an essential
part of your online success. In order to succeed, you must
develop and implement a strategic plan that includes all of
the following:
• A great product • A website specifically designed to sell
• A killer marketing strategy
Each step plays an important role in your overall strategy
and must be developed to its fullest potential. If even one
step fails, your chances of success will be minimal.
Instant Product Delivery (downloadable, instant access,
Internet users are starving for information, as that is
what the Internet is all about. They have a sincere desire
to learn and want the information they desire right now.
The best products to sell on the Internet are those that
can be instantly delivered over the Internet.
Accept Credit Cards
If you're doing business on the Internet, accepting credit
cards is an absolute must. You must provide your visitors
with an easy online ordering process and the ability to pay
for their order right online.
As an Internet entrepreneur, it is your personal
responsibility to ensure that your visitors feel very
comfortable with you and your website. In order to gain
your visitors' trust and confidence, you must build your
Your attitude is the MOST important factor in determining
your success. You MUST think positively and be willing to
tackle any obstacle that comes along. The fact is, you CAN
do whatever you put your mind to. You simply have to
believe you can and believe in yourself above all else.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery.
And, Ebook Starter - Give Your Ebooks the look and feel of
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 ** 2nd Feature Article
 Selecting the Perfect Promotional Marketing Product
People are known to shop on impulse- buying an item just
because it is on sale, or purchasing something because it
looks great in the store. When shopping for promotional
items, you really can't succumb to impulses. Instead, you
must carefully decide on an item that will help meet your
A career school admissions representative who worked with
the high school market once wanted to buy magnets to give
to people. Although magnets were in the budget, they would
not really do the job of spreading the word among other
high school students, as the magnets would be at home on
the fridge where maybe a handful of other students would
see. A better idea was to give out day planners (only to
enrolled students) that they could carry to school everyday
where hundreds of classmates could see. "Oh- that's where
I'm going to school after graduation" they would say when
asked about the school's name on the planner. Rachel, the
rep, was hurt that the magnets she liked did not get
ordered. But, Rachel does not have a marketing background
and she didn't understand that these items served another
So, when ordering your items before you even browse the
pages of catalogs or websites, you want to have some
objectives in mind. You would not want to invest money in
an item that doesn't match the tactic. Think about these:
-Do you want to stimulate trade show traffic? -Do you want
to use these as sales aids? -Are these going to be
premiums? -Are you introducing a new product/service? -Do
you want to thank current customers? -Are these for an
event giveaway? -Are these to motivate employees? -Are you
trying to gain back lost business? -Are you trying to
improve customer service? -Are these going to be used as
gifts? -Are you using them to supplement a direct mail
These are just a few questions you will want to ask
yourself. If you are looking to supplement a general direct
mail campaign, you will want to keep postage costs in mind.
Perhaps mailing a magnet, sticker, pocket calendar, pen or
pencil would be something good to use. You would not want
to mail a t-shirt or mug- that would be very pricey for the
response rate of direct mail! If you are doing a campaign
to target past customers or are just doing a smaller-gauge
mailing, perhaps something a little bigger would work.
On the flipside, if you are looking at motivating
employees, thanking customers, buying gifts or building
premiums chances are you will want to budget more money per
item. However, there is likely to be fewer items ordered. I
don't think a pen would be ample to thank someone for years
of service! Items for these categories would fall under
desk supplies, plaques, acrylic awards, clocks, engraved
items and more.
If you are using these items or sales purposes, perhaps if
you have traveling sales people, you will want something
that will be left behind to keep your name top of mind.
Things like a note cube or coffee mug are things that can
sit on a decision-makers desk for a long time.
If you are looking to promote your business at an event,
such as a concert or festival, passing out t-shirts could
be a great idea. You can easily tie t-shirts up in knots
and throw them to the crowds. Lower ticket items for events
could be things like pens, pencils, keychains, magnets,
calendars, tape measures and more.
Finally, cost is something to keep in mind too. You don't
want to spend the same amount on a prospect as you would on
a loyal customer. Use this as a suggestion: Under $5-
Prospect $5-$25- Reward Over $25- Loyalty
The important thing here is that promotional items should
not be ordered just because you like it. The item should
clearly be in the plan to help meet your business
Cindy Carrera is a freelance creative author who's written
numerous articles about PR including: and
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