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May 12, 2005

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$$  Feature Article -   How to Create Products and Make Money The
                              Simplest, Easiest Way. By Robert Kleine
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$$  2nd Feature Article -   New Workplace Paradigm Mandates That You
                                     Become A Home-Based Entrepreneur
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 ** Feature Article
How to Create Products and Make Money The Simplest, Easiest Way.
                                By Robert Kleine
Having trouble coming up with product ideas? Did you
know that there is a product that you can create in as
little as one afternoon?
An interview is the easiest way to create a new product
for you to sell online or off. By far! Let's talk about it.
There are generally three ways to conduct an interview:
In person (face-to-face interview)
By telephone
By email
In this article I will be focusing on the "telephone"
Many beginners find interviewing a daunting experience and
avoid doing interviews even when it could benefit a project
they're working on or be a new product in itself.
Beginners Tip: To overcome your nervousness practice, and
then practice some more, on your family and friends before
ever requesting your first "phone" interview.
Below you will find a few tips for when the day arrives and
you need to conduct THE INTERVIEW ...
Tools you will need:
Cassette Recorder Online Seminar Service (with recording
capability) Notebook and Pen
Background Research:
Do your homework on the person before doing the interview.
This could involve search engines, the library, and the
who's who directory etc.
Having some background knowledge will give you greater
self-confidence and will help you to ask more interesting
Interviews can be 10 minutes, 30 minutes, 1 hour or over
the course of a month or more depending on the subject and
the focus of the interview.
When you make a time for the interview propose to take at
least 30 to 45 minutes.
Suggest to the person you are interviewing that they find
the most comfortable place in their home or office to do
the interview. Being comfortable and in their own
environment will put them at ease and make the interview
process much simpler.
Preparing Questions:
Rule #1 Don't ask stupid questions... ask questions based
on the research you performed and on items of interest brought up during the interview.
Prepare your list of questions in advance jotting down the
questions and points you want to ask in brief heading form
(they should be used only as a point of reference during
the interview).
Listen carefully and establish a relaxed style of
Allow the questions to flow according to the context,
glancing at your list to refresh your memory or fill a long
pause in the conversation.
Be open to new questions and new points raised during the
interview. Flexibility in your interviewing style will
allow you to pursue interesting or relevant sidelines as they
come up.
Don't worry about ending up with more information than you
expected. If it's valuable information it will only make
your audio product more valuable.
If you are planning to use a cassette recorder, make sure
you check the batteries, cassette tape and volume BEFORE
you begin the interview.
Always ask permission to record BEFORE the interview
starts, and then get started on the interview. Few people object to
being recorded but if they do, just use your notebook.
Using a recording device helps establish an easy-going
communication between you and the person you are
interviewing as you are not constantly having to check your
There are very inexpensive cassette recorders that will
hook directly up to your telephone and create a very good
quality sound. There are also services on the Internet that
will record the interview digitally which will save you
time and expense in the end.
Be careful when recording that you don't lose concentration
as this will "deaden" an interview.
Listen carefully to what is being said and be sure to
understand the answers to your questions.
If you don't understand an answer ask your interviewee to
clarify their answer.
If a person is evasive to a question or doesn't give an
answer, ask the question in a different way and at another
point in your interview.
If someone gives "off the record information" turn the
recorder off. Respect their right of privacy.
Always guide the interview process, but don't dominate it.
If the person strays too far from the subject at hand, then
quickly guide them back.
Always keep the recording on file in case someone should
ever claim they have been misquoted.
If the interview is likely to be in any way contentious the
recording should remain in your file for
at least a year or two.
Using photographs of the interviewee:
There are times when you may want to use a photograph of a
person for the project you are working on. Photos of the person being
interviewed make your sales page (if you are planning on
writing a sales page for the Internet) much more personal.
TIP: If you use photographs, always get a signed agreement
before using them and as a safeguard for yourself have them
sign a Model Release Consent form. There have been cases
when a person's photo has been used without his/her prior consent
and the person has sued for modeling fees, invasion of privacy, or
for various other reasons.
Note: For a variety of personal reasons some people may not
want their picture to be used on the Internet. Always respect their
request if this is the case.
Ask open-ended questions:
Asking open-ended questions instead of ones that invite a
yes or no answer will give more interesting responses.
These questions usually begin with who, what, when, where
and how, and cannot be answered with a straight yes or no.
Example: "When did you get into writing?" "what made you
decide on this particular area of writing"? etc.
This type of questioning sets the framework of the
interview and is a useful tool when digging for significant
information. (also you will have plenty of useable material
at the end of the interview).
Write up any information within hours of the interview if
possible or at least within a day or so. You want to have
the interview fresh in your mind.
As a courtesy, offer to send the person you have just
interviewed a copy of your article or the url to your web
site and send them a free copy of your finished ebook or
To learn ALL the secrets of doing successful telephone
interviews and profiting from them click on the link below
and get yourself a copy of "Other People's Info". You won't
regret it and you have absolutely nothing to lose. It's
About the Author: Robert Kleine has been marketing online
for over 5 years and is owner and webmaster of
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 ** 2nd Feature Article
New Workplace Paradigm Mandates That You Become A Home-Based Entrepreneur
by Yank Elliott, MBA & IAHBE Staff Writer
"A home-based business will not work!"
You'll hear this from everyone—everyone, that is, except
successful entrepreneurs. What do your parents, your
friends, your church, your school, and everyone else you
know tell you about working in any way for yourself? Nobody
can do it! That's what they say. They insist that you have
to work hard, get into a well-paying profession, stay with
it for 40 years, and retire with a large pension. To make
this work, one must begin a systematic saving and
investment program very early in life and stick with it
until retirement.
What's wrong with that picture?
When you first begin to work, retirement isn't likely to be
anywhere in your thought process. Many owe tremendous
amounts for college loans plus credit card debt; in an
article on the Website, Lucy Lazarony says the
average college student owes $2,200 on credit cards and
graduate students owe even more—$5,800. Paying the minimum,
it would take over 12 years to pay off $1,000; go figure
how long it will take to pay off larger balances. Add
student loans, and the average student owes a total of
$20,402 according to Credit Card Research Program; that's
quite a lot of money for a beginning employee to repay. The
point is beginning employees aren't thinking of saving.
They want things like cars, boats, clothes, to get married,
or to buy a home. And they still have those student loans
and an ever-increasing credit card debt to repay. There's
no money available to invest; not for many years...maybe
not ever.
Now what happens with the few young beginners who have the
self-control to begin a serious investment program? All
investments carry risk; that's why they pay you for making
them. Many investment vehicles are available ranging from
real estate, mutual funds, stock market, all kinds of hedge
funds, commodities, you name it. Most people have decided
on 401k plans, IRAs or mutual funds as being the safest way
to go; but even these fairly safe plans have been hit with
scandals like Worldcom and Enron and all the other
accounting scams of the past few years. All these things
have caused the value of retirement funds to plunge and
sometimes to disappear entirely. You just can't depend on
any one source for continuing wealth if you aren't working.
"Well", you say, "if I become a doctor or lawyer, I'll be
self-employed and make a lot of money. I don't have to
worry about being an employee and be told what to do by
others. I can keep the money I make and I'll never have
worries about money."
One of the top financial institutions in the US (I don't
want to call names, but I'm very familiar with it)
instructs all its agents and salesmen to not call on
doctors, lawyers, and other professional people. Why? They
all have nice homes, new cars, boats, and they are active
in community life. They should be excellent prospects for
investments. But they aren't!
These professionals often owe monstrous amounts of money
for school and for those fine houses and cars and boats.
Dartmouth Medical School says 35% of new doctors owe at
least $150,000. They are expected to maintain a certain
lifestyle and they will have children who need to go to
college. Do the math and you will see most doctors will be
approaching sixty when they begin to emerge from their
mountain of debt. This is why the salesmen are advised not
to call on professionals; they often have absolutely no
money to invest!
This also means for most of their lives, doctors and other
professionals are not actually self-employed. They work for
the host of lenders who have furnished money, they work for
the community that expects a certain lifestyle, they work
for the automobile and boat dealers who sold them their
toys, and they work for the colleges educating their
children. They are bound by their financial restraints so
they aren't self-employed at all. They work for all these
other people. And what happens to this professional if she
has an accident that makes her unable to practice her
profession? Unless she had the foresight to buy disability
insurance (which she probably didn't think she could afford
because of her other debts), she could be in big financial
It is ironic that the same reasons why people should start
a home-based business are often given as the reasons why
they can't (don't have time; don't have enough money; don't
really need to now). I am convinced that everyone should
start a home business as early in life as they can, which
is right now. Regardless of their personal situation,
almost everyone needs a "Plan B"—a diversified stream of
income that doesn't put all their eggs in one basket.
Even though people still have these same old excuses, there
are new urgent reasons why everyone should be getting their
home business started whether online or off. All these
operations need time to begin bringing in money; you can't
just kick-start them and expect an automatic fountain of
What are these new and urgent problems facing us all? You
really need to pay attention!
1. There is a frightening move toward employers dictating
everything an employee does at home or everywhere. The
latest development of this issue is the smoking ban
initiated by the Michigan company Weyco. As a result of its
firing of several workers, the Los Angeles Times reports a
Michigan legislator has introduced "lifestyle legislation"
banning an employer from firing people for legal activities
away from the workplace. Only a few states have such laws
and the federal law covers only race, religion, or gender.
The lawmaker rightfully has addressed the possibility of
extension of this concept to many other areas like drinking
beer or clothing unacceptable to an employer. Other current
high profile issues could include weight control, social
behavior, and political correctness in speech or actions.
Do you really believe anyone should be able to tell an
employee how to act in a legal way off the job? Disgusting!
2. September 11, 2001, has shown the spotlight on the
possibility of a mass public illness from some terrorist
act that can make millions sick. This Homeland Security
issue is certainly a legitimate concern, but when you
consider the flu vaccine shortage, many people have also
begun to be greatly concerned about workplace germ issues.
All the news media have addressed public concerns about
communicating disease among those around you. On NBCs Today
Show, (February 16, 2005), Al Roker said employees coming
to work sick has been estimated to cost employers $159
billion a year! I totally agree people should stay home if
they are sick. BUT what about hourly workers? The NBC show
says, for example, flu usually lasts five or six days, but
workers usually come back in less than two days. No work,
no pay; they starve to death. So what if employers start
firing employees who come in sick despite warnings? These
guys have to eat. So even when the employer gives paid sick
leave to hourly people, will an employee be fired if their
employer thinks they used their sick leave more often than
necessary? Who can work when they're in constant fear of
getting a bad cold and being forced into a pay cut?
3. Offshoring of jobs to cheaper developing countries has
become a very serious issue for many workers. This has the
ability to affect any job that can be entirely done by
telephone or computer: customer service and most
programming and Information Technology (IT) jobs are the
most recent victims. Public Citizen reports there are no
hard facts about the total number of US jobs lost or to be
lost, but they do give these data:
* Gartner Group says 10 percent of technology jobs will be
offshore by this year, 2005.
* Gartner also says 25 percent of traditional IT jobs will
go by 2010.
* AT Kearney believes 500,000 (8%) of jobs in banking,
brokerage, and insurance will be offshored by May, 2008.
Can you afford not to hedge your bets and protect yourself
against the possibility of this happening to your Job? I
don't think so.
4. Here come the robots and computer-operated machines. A
few years ago I observed firsthand the effects of
automation on the textile industry in the US. The hosiery
knitting machines used to be operated by one operator for
every eight or ten machines and a mechanic who looked after
maybe twenty machines. Then came high speed electronic
machines where several hundred machines could be operated
by one person at a control panel and one mechanic could
often repair a problem remotely from a computer console.
Changing patterns, formerly an extremely labor-intensive
process, could now be done in just a few minutes with a
software program. The textile industry is nearly extinct in
the U.S. at this time.
The hosiery experience has formed an image in my mind of
very large buildings with thousands of machines operated,
at some point in the future, by maybe two or three people.
So two or three people will replace thousands of workers
who will have no jobs as we know them. In this factory,
computers connected to robots will receive orders and
transmit them to the proper equipment for production;
robots will then ship the products to wherever they are
required, no human hands involved.
Farfetched? Look at some of the unbelievable things already
in the works. Doctors are being assisted by surgical
robots, Japanese are developing robots to care for elderly
people, and the Smithsonian Institution's National Museum
of American History has used a robotic tour guide.
Development has begun on a desktop robot system capable of
producing just about anything we use in our daily lives and
others are developing a robot system that can build entire
buildings. The list is limited only by the imagination of
Whatever happens, jobs are being eliminated worldwide,
possibly including yours. The doctors and medical
technicians are already at risk as are accounts and tax
preparers. Medical robots along with tax return and
accounting software will reduce demand for these skilled
workers. Stock brokers, legal research, and programming
jobs are all either going to developing countries or they
will be replaced by Web services or software that does
their work; there could be much less demand for any of
these people.
These developing issues mean that work as we know it is
likely to cease or at least drastically change. In a few
years (we don't know how many or how few) there may be no
office or manufacturing jobs for people to use for income.
We have seen that even service and professional occupations
are endangered; there is already a robot vacuum cleaner
available for home use. So what are people to do? How will
they pay for their needs?
There are some who say the U.S. workforce will not be able
to meet demand for workers in a few years; others say there
are plenty of workers. The facts are that the workforce
probably isn't declining, it is just growing at a very slow
rate. Some say greater productivity will cover the
shortfall of employees. If the worker replacement ideas
we've discussed actually take place, most jobs will be
eliminated and there won't be a need for ANY workers. If
automation doesn't do this and there is a greater demand
for employees, many say increased productivity will
compensate for any shortfall. Either way employees will
lose. If there are no jobs, they will have no income; if
productivity is used to overcome a worker shortage,
employees will become overworked and underpaid; they will
burn out and be useless. Not a good scenario either way;
there really is no upside.
In reality, none of these extremes is likely to happen, at
least not in the short run, but there probably will be
increasing job loss pressure in the workplace. The
government will figure some way to keep displaced workers
from by starving offering a subsistence payment of some
kind. Would you like to just exist for most of your life
without contributing anything to society? Probably not.
Here's how to prepare for the negative pressure that any of
these employment developments might place on your future
income potential:
1. Start a home-based business either using the Internet or
some other business not likely to be impacted by automation
or offshoring. You may have to try two or three things
before finding the right one, so its best to get into
opportunities requiring a small investment. When you begin
to succeed, you can put money into a more costly program if
your research comes up with a winner.
2. Constantly educate yourself and obtain as many new
skills as you can so you can participate in opportunities
as they arise.
3. Actively look for opportunities in emerging fields. If
you like one and think you are qualified, seize the chance
immediately before it vanishes.
Remember the first and best defense for you is the first
option: become a home-based entrepreneur with your own
business. Even if you are successful in remaining employed
in something you enjoy, your business will provide extra
income and a sense of financial security.
Capps, Robert. "The Humanoid Race." Wired Magazine. July,
Credit Card Research Program Navigating The Credit Card
Information Highway
Dartmouth Medical School DMS Develops Web-Based Anatomy
Evangelista, Benny. "Public gets firsthand view of the
future." May 17, 2004:
Huffstutter, P.J. "Where There's Smoke, It Wouldn't Lead to
Firing." Los Angeles Times website:, February
9, 2005:
iRobot. "Robots for the Real World."
Joy, Bill. "Why the future doesn't need us." Wired
Magazine. April 2000:
Judy, Richard W. "Worker Shortage? Bah! Humbug!" Workforce
Associates, Inc. December, 2004:
Lazarony, Lucy. "Credit cards teaching students a costly
lesson." Website. June 5, 1998:
Minerva: "Carnegie Mellon's Robotic Tourguide Project
(Smithsonian Institution's National Museum of American
Pink, Daniel H. "Revenge of the Right Brain." Wired
Magazine. February, 2005:
Public Citizen. "How Many Jobs Are Involved?"
Schabath, Gene. "Robotic doctor aids Metro surgeons." The
Detroit News Website. December 10, 2003:
Sterling, Bruce. "An Architect's Wet-Cement Dream." Wired
Magazine. February, 2005.
Sterling, Bruce. "Desktop Factory ." Wired Magazine.
December, 2004:
Sterling, Bruce. "Robots and the Rest of Us." Wired
Magazine. May, 2004:
Thompson, Clive. "Slaves to Our Machines." Wired Magazine.
October, 2002:
Today Show. "Is your workplace a bacteria cafeteria?"
MSNBC. February 16, 2005:
Wired Magazine. "NextFest: The Shape of Things to Come."
© Yank Elliott. All
rights reserved worldwide.
Yank is a home-based entrepreneur and freelance business
writer living in Hurricane Alley, North Carolina, USA. His
Website is Contact Yank at

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