April 07, 2005
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** Publisher's Notes:
Welcome to all - current and new - subscribers to
24 Karat Marketer! Thank you for subscribing to
I have decided that I need to weed out the dead
from this ezine again... therefore, for the next 4 months,
I will be
compiling a list of people who respond (those who
order ads, subscribe
through co-ops and those who click on
the link that will keep them on the
list). This should make
a more responsive list to send out to.
Yes, this will surely lower my subscriber
counts... but hey,
it's better to have a small list that reads the mailings
a large one that doesn't, right?
Have a great week!
E L I T E S I G N U P S ****
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** Download of the
** Quote of the
We do not grow absolutely,
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We are mature in one realm, childish in another. The
past, present, and future
mingle and pull us backward,
forward, or fix us in the present. We are made
layers, cells, constellations.
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Google AdSense Rewards Content with Advertising
By Shelley Lowery
If you've been looking for an easy way to
website's revenue, Google AdSense may be your
Google AdSense is a phenomenal new advertising
program that is taking the Internet by storm. It was
designed to enable content rich sites to
increase their advertising revenue
simply by displaying
Google AdWords ads.
Google AdSense makes selling advertising space
they handle everything for you. With access to a database
100,000 advertisers, you'll never have to worry about
finding advertisers for
your website again.
The concept is simple. If you have a quality site
provides content, such as articles, you may qualify to
AdWords text ads on your web pages. If your
site is approved, you will
receive a portion of the
pay-per- click payment.
The great thing about Google's sophisticated
system is that the ads that display on your web pages
relevant to your content. They scan each page to determine
page is about and display the ads accordingly.
This will increase your
click-through rate considerably, as
relevant text ads combined with quality
content are highly
Although the AdSense program is free to apply,
will be reviewed and must be approved in order to
displaying the ads.
As there have been many sites turned down, you'll
ensure your site meets Google's criteria prior to applying.
can find the guidelines at the following web address:
They're basically looking for quality sites
content. The keywords here are "quality and content." If
site is under construction, loaded with advertising
and/or broken images and
links, don't even waste your time
applying, as you won't be accepted.
However, if you have a
quality site and provide your visitors with content,
will most-likely be accepted.
The more content pages you have, the more
revenue you can make. It's really that simple. If you
have your own content, there is a wealth of content
Internet completely free. Subscribe to any of
the following article
announcement groups to receive new
article submissions each day:
Article Announce - All types of
AABusiness - Business oriented articles,
Business, Ecommerce, Sales, Networking, Business
Internet Marketing, Promotion, etc.
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Ezines, Search Engines, Web Design, Web Development,
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Parenting, Relationships, Cooking, Recipes, Crafts,
AAHealth - Health and Fitness oriented articles,
both physical and emotional health.
AAGeneral - General Interest oriented
With your subscription to any of the above
not only receive new article submissions delivered to
email, but you'll also have access to the archives which
thousands of quality articles.
Once you've located articles that are relevant to
website, simply create a page for each. For example, if you
appropriate articles, you can create ten new
content pages in which you can
display Google AdWords ads.
Not only will you be adding valuable content for
visitors, but you'll also increase your website's traffic
revenue. It's a win-win deal no matter how you look at
Once your site has been approved, you simply
style of ads you'd like to display and paste the code into
web pages where you'd like the ads to display.
Although all of the ads are text ads, there are
four layout options to select from:
• Standard 468 x 60 banner format (displays up to
• Vertical 120 x 600 skyscraper ad (displays up
to 4 ads)
• Horizontal 728 x 90 Leaderboard (displays up to
• 300 x 250 Inline rectangle (displays up to 4
Although all four ad styles can be effective,
"skyscraper" ads placed toward the top right side of your
page or the
"Leaderboard" ads placed at the top of the page
generally will provide a
higher click-through rate than the
other two styles.
However, each page is different and will produce
results. For this reason, you may want to test your pages
display the style that produces the highest click-
Once you begin displaying the ads on your
website, you can
visit Google and log in to your account to see how the
are performing. You can view the number of impressions,
click-through rate and your earnings.
If you're concerned about displaying ads that may
with products or services you're promoting, Google offers
option to filter out unwanted ads. In addition, you can
display the ads along
with any affiliate programs you may
be promoting, as long as the ads don't
look like Google
Google AdSense is the hottest advertising revenue
on the Internet. Isn't it about time you got paid for
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web
course, Web Design Mastery. http://www.webdesignmastery.comAnd, Ebook Starter - Give Your Ebooks the look and feel of
Web-Source.net to sign up for a complimentary subscription
and receive a copy of the acclaimed ebook, "Killer
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** 2nd Feature
Maximizing Your Internet Marketing Strategies By
Developing a successful Internet marketing
strategy is the
key to your online success. Your strategy not only
your marketing and promotional efforts, but your web site
also play an important role.
You must develop and implement both short-term
long-term marketing strategies to bring a continuous flow
traffic to your web site.
Developing a powerful strategy is a very
important part of
your success. However, unless your web site is
designed to sell, your efforts will be useless. You must
at the entire picture before you begin.
Short term marketing strategies are those that
bring you a
temporary boost in traffic. Although these techniques are
important to your over-all plan, they are only a
temporary traffic source and
must not be solely relied
Short-term marketing strategies
This form of short-term marketing includes
advertising, banner advertising and classified ads.
Although it is
important to occasionally purchase
advertising, it is short-term and will
Although sharing your expertise at popular
can provide you with a boost in traffic, it is a
boost. It will not continue to produce results. Most boards
display a certain number of posts and the rest are
Obtaining a high ranking in the Search Engines is
never-ending battle. You may have a top ten ranking one day
and the next
day your site may disappear. It is very
important to submit your web site to
the Search Engines,
but trying to keep a top ten ranking is very time
-- your efforts may be better spent on more effective
In order to create a steady stream of targeted
your web site, you must also market for the future.
marketing techniques are those that will continue
to produce results even
years down the road.
So what are some of these long-term powerful
Here's a few to get you started:
Ask for your visitor's name and email address. In
provide them with a valuable publication, a free course or
other valuable information. By continuously building
your opt-in lists,
you're creating a long-term database of
Give away something of value engraved with your
business, product or service. Your freebie might be
created, a free ebook, or even a free
course. The key to creating a long-term
is to allow it to be freely distributed. If your freebie
good, it will quickly saturate the Internet and continue to
Provide the Internet community with free content.
comes in a variety of forms such as articles, tutorials,
reports or whatever you'd like. Allow your content to
be freely published in
ezines and web sites. Content is a
highly sought after commodity and can
provide you with a
great deal of free exposure for years to
A solid Internet marketing plan will include
from your ad to your thank you and follow-up letters.
process in your plan must perform a specific task.
1. Your short-term marketing strategies will
to your web site in intervals. Each time you place an
your traffic will increase. After a few days, your traffic
2. Your long-term marketing strategies will drive
stream of traffic to your web site. Your traffic will
increase over time.
3. Your ad must draw your potential customer's
and create curiosity. It must lead them to click through to
4. Your web site will then take over and provide
information, while leading your potential customer to your
5. Your order page will be packed with all of the
your product has to offer and call for action.
6. Your marketing plan will continue to be
closing the sale with a thank you letter.
7. Your final step will be to send follow-up
the future to provide good customer service and introduce
A marketing plan is an absolute must. If you have
direction, you'll travel in circles and ultimately never
goals. Plan your work then work your plan. You
may be pleasantly surprised
with the outcome.
Copyright © Shelley Lowery
About the Author:
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