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January 19, 2006
 
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In this Issue
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$$  Top Sponsor Ad
$$  Table of Contents
$$  Publishers' Notes
$$  Quote of The Week
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$$  Feature Article -  3 Secrets to Increasing Traffic in the New Year
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$$  2nd Feature Article -     How to Get a Knock Out Website!
$$  Ezine Gallery
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 ** Publisher's Notes:
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 ** Quote of the Week
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David Halverstam:

Bart Giamatti did not grow up (as he had dreamed) to play second base for the Red Sox. He became a professor at Yale, and then, in time . . . president of the National Baseball League. He never lost his love for the Boston Red Sox. It was as a Red Sox fan, he later realized that human beings are fallen, and that life is filled with disappointment. The path to comprehending Calvinism in modern America, he decided, begins at Fenway Park.

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 ** Feature Article
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3 Secrets to Increasing Traffic in the New Year
 
Now that 2006 has arrived, it is the habit of
many people to make a resolution for the New
Year.  While many people focus on self-
improvement, some opt to make resolutions
about their business.  Usually this involves
a resolution to increase their revenue for
their online business.

But did you know that it is actually quite
easy to increase your online revenue?

The trick is to drive more traffic to your
Internet business(es).  As you know by now,
more traffic generally means more

money.

No matter what type of site you have, your
success hinges on getting as much traffic as
possible.  But like many online business
owners, you have probably exhausted many
sources for increasing traffic.

Recently I have found three incredible ways
to drive more traffic to your site.  The good
news is that all these methods are not being
done by many webmasters.

So if you want to increase traffic for 2006,
be sure to use each of the following three
traffic-building mechanisms:


1- Data Feeds

Do you like the idea of creating hundreds,
even thousand of pages of legitimate content?

With a data feed, this is possible.

Many online businesses utilize data feeds as
a way to help their affiliates.  If you are
not familiar with this concept, a data feed
is file that contains a list of products,
descriptions and prices for individual items
that are sold by a company.

With a data feed, you can create a specific
content page for each product.  So if an
affiliate program has thousands of products,
then you can create thousands of pages of
quality content.  As you probably know, the
more content usually leads to more traffic.

Data feeds are great for getting natural
search engine traffic because they list
specific products that people are looking

for.  If you can find a data feed that is
related to your specific website, then you
can easily generate more natural traffic for
your online business.


2- Viral eBooks

Another tool that can dramatically increase
your website traffic is a viral ebook or
report.  Most of the time, a viral ebook is a
PDF that people send to their contacts, which
contains your marketing message.  It is
called viral because every person that
receives the ebook is given a reason to pass
along your material.

Before starting a viral marketing campaign,
it is important to create a reason why people
will want to pass along your marketing
message.  Some of the best reasons can
include simple greed or a desire to provide
entertaining information to their friends. 
If you can develop a hook that will take
advantage of either of these, then it will be
easy to create a successful viral marketing
campaign. 

What I usually do is create a special 5 to 10
page report on a specific topic.  Then I find
an affiliate program that is related to the
topic.  Then I create a mechanism where
people can easily brand this ebook with their
own affiliate link.

This type of viral ebook is valuable because
you can place a mini advertisement or
sponsorship on every copy.  In addition,

you can let the reader know that he or she
can make money by offering this viral ebook. 
As a result, there is a chance that every
person that reads the book will click over to
your site.


3-Blogs

By now, you have probably heard about the
power of blogs.  If you haven¡¯t created one,
then you should use the New Year to take
advantage of this traffic pulling tool

With blogs, you are providing your audience
with fresh new content about your topic.
People love to read them, because most

blogs contain new information in an
entertaining and easy-to-read format.

The best part about blogs is how much they
are valued by search engines.  The majority
of search engines consider any information on
a blog to be important current news, so they
pay special attention to articles listed
there.  As a result, you can use blogs to
drive a larger portion of traffic to your
Internet business.


For 2006 you should make a resolution to get
more traffic to your site.  By implementing
these three tools into your marketing mix,
you will discover that your web traffic (and
income) will dramatically increase.

________________________________________________

Scott Patterson is a self proclaimed Dunce, yet in a
recent month he earned $12,124 from his online businesses.
To find out how YOU can do the same, download his ebook-
A Secret-Guide to Online Businesses:
http://www.duncemoney.com/new-years.html

 
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 ** 2nd Feature Article
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   How to Get a Knock Out Website!

The first step in setting up an online business...

Starting an online business for a brand new entrepreneur is
a lot like falling in love for the first time. There is
enthusiasm, the feeling of a new high in life and
determination to make it work at all costs. All superior
emotions, but making sure that your business grows will also
take a sharp reality check. The reality is that along with
enthusiasm and determination, you also need to be a smart
marketer to make your business profitable. Marketing for
profits has today moved beyond the traditional methods to
include the Internet. A "Brick & Mortar" business works much
better if it becomes a " Click & Mortar" business. Simply
put, any business without a web presence is soon going to be
yesterday's news.

Setting up an online business involves creating a well-
planned company website to promote your Internet sales as
well as your offline business. So the key task here is to
create a website. A website in effect is your company's
brochure on the Internet. It gives information on the
company's set up, products and services, promotional offers,
new features/ products and information about the people
spearheading the business. The difference here is that the
website can do more than just be a static information
providing page on the web. In other words, your website
should be an interactive, intelligent brochure for your
company. Other than giving information, it should also -

    * Maximise total sales
    * Generate new business and sales leads
    * Build your brand
    * Give publicity to the offline business

The key here is having a website that will knock the socks
off your competition. Setting up a site like this doesn't
have to be an overwhelming job, leaving you gasping for
oxygen.

Your website can become the primary driver for the
business's growth, which is why you must take a lot of care
while setting it up. Though there are no rules of thumb to
do this, here are some suggestions to get you on your way.

   1. Research you must: Take a look at your competitors'
websites. The idea here is not to ape their design and
content, but to see what works, what doesn't and what are
buyers looking for when they visit your site. Keep an eye
out for 'spoilers': static pages, long downloads, too many
moving graphics, very little or outdated information, dead
links etc. Make sure you avoid these trouble points. Another
good reason for researching websites is that this way you
can make sure your website is different from your
competitor's.

   2. Define the website's purpose: A lot of people don't
really know what they want their website to do. Its nice to
make a great looking website crammed with information and
racy graphics, but then what purpose does it serve? Your
website could just be giving information on your company and
inviting prospective customers to contact you for more. It
could be an extension of your sales counter, selling
products and services or your website could be doing both of
the above. Before you begin creating the website, clarity on
this issue.

Some important points to remember when creating a website
are:

   1. A good first impression: Your website should be
pleasing to the eye and make a good first impression. First
impressions really are the last, because in the fast world
of the WWW, all it takes is a click for your prospective
customer to get out of your site and go to the competition.
Make sure you spell out your USP in the first 20 lines, have
a simple URL which will be easy to remember and do knock off
some of those graphics.

   2. Easy navigation: The website should have a clear
structure so that it is easy for the visitor to get about on
a site tour without getting lost each time. For instance,
have a "Go to Homepage", "Go to Top" button on each page.
Give useful links on the top half of the page and make the
links look like links. An absolute must here is a Sitemap
and a Search tool. Nothing makes our lives easier than
having a map that tells you exactly where we are and how to
get to the place we want to go to.

   3. Quality Content: Almost everybody values quality
content, which is not a fine example of plagiarism. Nothing
is a bigger put off than to see website after website saying
the same things. Your website's content should have real
value for the customer. If you are selling a product on the
website, your content should be centred around that, if it
is a service you are offering tell your visitors about how
it will be useful for them.

   4. Contact Information: Tell your visitors where they can
contact you for more information, feedback and business
queries. Without this feature your website is dead before it
begins.

Your website can fuel your sales and profits like no one's
business. With good research, planning and a clarity on
website objectives you can make it happen. Make your site
usable and valuable to the visitors and keep them coming
back for more.

=====================================
Daegan Smith is the Author of "Internet MLM Success" - The
Next Generation in Network Marketing! Learn the Secret to 
using the Internet to Exploding your Downline Growth the
Simple, Fast, Rejection-Free Way!" For the exciting
Details Click Here NOW! => http://www.internetmlmsecrets.com

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