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** Publisher's Notes:
Welcome to all - current
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More Often Than Not... NO
by Theresa Cahill
All Rights Reserved
morning I'm combining one of my favorite activities
(catching up on my ezine
reading) and one of my no-longer
favorite activities, trying to figure out
In doing so, I had a thought to check out a
as ezine readers, we often see. I speak of the
tinyurl.com, a good service where you can take those really
links and tighten them up.
First let me start by saying it is a good
based on how often I see them in use, you'd think a
popular one, right?
Well, not according to Google...
been driving myself nuts over the last few months
trying to figure out, or
stay ahead of, Google's algorithm
changes (and I dare say many of us are
So, instead of looking at my
I decided to check out
something I was 100% positive would appear in its
spot on Google, tinyurl.com
I typed in the following using my
Keywords: Shorten url
No evidence of tinyurl.com
in the 1st 10 pages of Google -
at least as of this writing (August
Keywords: tiny url
You’d think that would do the trick,
right? Well you’d be
One reference to an About article but not
itself, along with a geocities free website with an
page link to this service. No domain name in sight.
how to shorten a long url
Finally, the site itself turns up on page three
but it's use and popularity suggest something isn't quite
about this placement. And we all know what that is,
suggests at that point that I type in:
Only if I
specifically typed in tinyurl (as one word) could
I find it listed in the
Number 1 spot at Google. Well duh!
So, how relevant are your searches? If
you're like me it's
becoming more and more a game of who's willing to pay
placement (whether they belong there or not in most
and those who've been working their little
fingers to the bone to be in the
right spot, for the right
keywords to provide the right
Popular, oh yes! But is Google (or Yahoo or MSN, etc.,
that matter) currently the best way to get the
Evidence says no.
What I have found is that the
obscure search engine (as
long as it is not "pa'id to place") returns the
relevant results I'm looking for when I go hunting. There
are a ton
of them out there (type in search engines at
Google and see for yourself, but
if you're looking for the
lesser-known ones, start at page 6 and higher,
Someday it would be nice to see a mainstream search
tweak its algorithm to the point where both the keywords
content have something in common - and the
returned results are
I know it's impossible, but it sure would be nice to
the insect out and put the human-touch back into search
I know I’d be able to locate what I’m looking for a heck
a lot faster.
In the meantime, the frustration
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** 2nd Feature Article
by Ken Darby
cannibal went to the tribe's witch doctor.
"Doc, I've been feeling
"Hmmm," replied the witch doctor. "Let's review your
Are you eating man or animal?"
"Man, doc. We're eating
those Catholic missionaries we
caught last week."
"OK, tell me how
you cook them."
"Same way as always, doc. We boil them up in the
"Hmmmm," pondered the witch doctor. "Tell me more about
these Catholic missionaries."
"Well, funny thing, doc. They all look
alike! They're short, fat,
wear long robes, sandals, rope for belts, and are
a fringe of hair."
"Well, that's your problem right there,"
responded the witch
doctor. "Those guys aren't boilers! Their
Wow! This guy sounds like the kind of connoisseur I
want to meet.
Still, like all jokes it brings out a point. It
explains that often
when we are striving to reach a goal, we don't "cook
Oh! We have all the right ideas. We have the right products.
We have the right audience to reach, we have found our
somehow it isn't quit working just right.
So many try and fail because
they don't properly assess
the circumstances, the conditions or how they are
to them. They simply draw the conclusion their attempts
work and they move on to try something altogether
new and different, or
You know, we would likely not have the telephone if Bell
that attitude. He knew he was in the right arena. He
knew he was on the
right path. He knew he was close.
Yet somehow it wasn't working just right.
Then, one day, one of his assistants had an accident that
the world forever. He spilled some fluid on vital
equipment, and his voice
was heard over wires.
That is what we must do. We must not give up. We
try the same old thing in different ways. You KNOW, deep
that you are doing right, are in the right place.
All you need do is
sometimes change the way you cook
to have the meal turn out
Ken Darby writes articles, books
and other material
helping people achieve their goals.
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