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The 24.Karat Mark.eter New.sletter
Bringing you a w.ealth of o.pportunity
and kn.owledge to help you su.cceed!
http://24karatmarketer.com
 
August 25, 2005
 
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In this Issue
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$$  Top Sponsor Ad
$$  Table of Contents
$$  Publishers' Notes - Special Giveaway!
$$  Quote of The Week
$$  Sponsor Ad
$$  MyWizard Ad F.ree Ads
$$  Feature Article -  How to Create a Money Magnet Web Site
$$  Get F.ree Ezine Ads
$$  Sponsor Ad
$$  2nd Feature Article - Update Your Websites Content 'Automatically' 24/7 Using 
                                  RSS(Real Simple Syndication) and RSS Feeds
$$  Ezine Gallery
$$  Contact Us
 
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 ** Publisher's Notes:
--------------------------------
 
Welcome to all - current and new - subscribers to The
24 Karat Marketer!  Thank you for subscribing to our
ezine.
 
I've got a special gift for all of you.  I have teamed up with
Michael Green of the 'How-To' programs to bring you his
new video - http://www.HowToCreateKillerCopy.com.  Now,
do not go to that link... read on.
 
You may or may not know that email marketing is still THE
most powerful (and underutilized) tool in internet marketing.
Most people however, do not know how to write the copy
that will sell their products. 
 
This online video will reveal hints and tips that will make you
money forevermore, should they choose to watch it and
follow the advice it gives.  Remember, good copywriting goes
hand-in-hand with emails that have huge impact.
 
 
Enjoy!
 
Thank you!
Michelle
 
Keep this ezine f*ree by doing a search?
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Please show your support by voting for us!  Thanks :)
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 ** Download of the Month
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--------------------------------
 ** Feature Article
--------------------------------
 
How to Create a Money Magnet Web Site
Izzy Camacho
 
If you've been online for more than a day you've probably
heard some "guru" somewhere recommend that you create a
Money Magnet Web Site - a site that is highly automated and
helps you make money 24 hours a day. While that might
*sound* great, what they often forget to tell you is HOW to
do that.
 
Well, I'm going to tell you right now, in this article!
 
First, what IS a Money Magnet Web Site? A Money Magnet Web
Site can be defined as one that is equipped with an
integrated suite of both e-commerce and internet marketing
tools in a fashion that will allow you to be the most
profitable with the least amount of effort.
 
Most e-commerce systems are equipped with the following
essentials:
 
- A shopping cart.
- Acceptance and processing of credit cards.
- A maintenance system that allows you to add/change products.
- An order-retrieval system that enables you to fulfill orders.
 
However, what most of them are lacking are marketing tools.
There are several marketing strategies that are essential in the
creation of a successful e-commerce web site:
 
- Email marketing (broadcasting) of prospects/customers
- Effective use of autoresponders (generate automatic email
  messages)
- Online Newsletter
- Online Form / Survey to capture your prospect's email address
- Electronic Product Delivery (if you sold a digital product)
- Advertisement (Ad) Tracking
- Back End Sales
- Affiliate program
 
Now, if you had a system that would support the integration of
ALL of these marketing tools in addition to the necessary
e-commerce essentials, then you would have a Money Magnet Web
Site.  After all, it has been shown that it often takes 7 or
more ad exposures before prospective customers actually make a
purchase.  Consider the following scenario:
 
    A prospect clicks on an advertisement in an online magazine.
    This action increments a counter for this particular ad to
    help you determine how well it's working.  They don't decide
    to buy as of yet but join your newsletter.  They are now
    considered a prospect.  You begin to send them a monthly
    email newsletter.  Additionally, an autoresponder kicks in
    to thank them for joining the newsletter as well as
    scheduling them to get email twice a month for the next 90
    days reiterating your product benefits and inviting them to
    purchase.
 
    Upon sending them one of your "juicy" offers that they
    couldn't refuse, they finally purchase.  They will
    automatically be removed from your prospect list and added
    to your customer list.
 
    Based on the particular product or service they've
    purchased, they will receive a series of emails every two
    weeks for the next 6 months offering complementary products.
    This will be the engine that will drive your back end sales
    and keep your customers coming back to your web site.
 
Being able to play out a scenario such as this using one
integrated system would be pretty impressive don't you think?
The internet big boys do this with expensive e-commerce platform
suites produced by vendors such as IBM, Microsoft and Oracle.
Having your system automatically perform these follow up tasks
frees you up to spend more time on your business, your health
or your family!
 
=====> What can you do to obtain a money magnet web site?
 
Fortunately, there are ways that you can automate your website
in much the same way that the big boys do.  The best and most
cost-effective way would be to sign up with one of the handful
of Application Service Providers available on the internet which
provide a shopping cart integrated with a full suite of
marketing tools.  Normally, the shopping cart and tools are very
flexible and can be incorporated into any website.
 
=====> Are there any other ways to automate your business besides
working with a total solution provider?
 
You can accomplish some level of automation without an
integrated shopping cart system, however, it will require manual
intervention and of course it would be incomplete.  I believe
that the most important asset of your e-commerce business is
your email lists.  Therefore, concentrate on the implementation
of a good autoresponder/list server system to "enhance" your
present e-commerce website.  There are several good ones on the
market.  Look for providers that allow you to:
 
- Create multiple lists.
- Add prospects via a web form, email, or manually through a
  management console.
- Send out an unlimited number of autoresponder messages.
- Send out an unlimited number of email broadcasts.
- Set up and distribute a newsletter.
 
When setting up your autoresponder system, create one list for
your "prospects" and another one for your "customers".  Now,
here's where you come in: when a person orders your product,
you will have to perform the extra task of logging into your
autoresponder system and manually remove them from the prospect
list and add them to the customer list.  This action will then
trigger your customer autoresponder series of messages to be sent.
 
Remember, the key to building a successful e-commerce web site is
to automate your marketing engine as much as possible and drive
your prospects and customers back to your web site.  This will
certainly create a money magnet e-commerce web site for you!
 
****************
To learn more about website automation, visit Izzy Camacho at
http://www.InternetMarketingMadeEasy.com.
 
 
 
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--------------------------------
 ** 2nd Feature Article
--------------------------------
 
Update Your Websites Content 'Automatically' 24/7 Using RSS(Real Simple Syndication) and RSS Feeds
 
by Cory Threlfall
 
 
 
RSS(Real Simple Syndication) is the newest form of
content syndication to hit the Internet and is widely
becoming the best known way online to deliver fresh
targeted content to your website(s) to whatever
audience you're targeting 24/7/365.
 
Now for those of you who aren't quite up to speed on
"RSS" here's the basic definition -- RSS is an acronym for
"Really Simple Syndication" or "Rich Site Summary", and
the .XML extension is the format used for distributing
your news headlines via the Web, which is known as
"Syndication".
 
"Syndication" is where the TRUE power of RSS is
unleashed, getting your message or information across
the web in an INSTANT to websites, your subscribers
and/or readers.
 
Why is this such Good News for website owners who
publish content on a Daily or Weekly basis for there
audiences?
 
Simple.
 
By having "RSS" plugged into your website with targeted
RSS feeds you'll now have an endless supply of Fresh
targeted content delivered to your website for your
visitors and/or subscribers 24/7/365 without you ever
having to lift a finger.
 
Just imagine how much time what would save you and
how it would allow you to focus on other important tasks
related to your business.
 
Time is something we are always fighting for and since
web surfers primarily come online in search of
'Information' it can be a very time consuming ordeal to
deal with on a Daily or Weekly basis.
 
The other great thing about "RSS" is it'll keep the 'Search
Engine Spiders' coming back more frequently since "RSS"
automatically updates your selected feeds 'Daily' with
Fresh targeted content.
 
And if you know anything about Search Engines then
you'll know that they LOVE fresh content to digest.
 
Now that you have a general idea of what "RSS" can do
for you and your website(s), your probably wondering
how you can take advantage of this right now and where
to find these ever so valuable 'RSS Feeds'.
 
The answer is simple -- 'Article Directories'.
 
Now, not all 'Article Directories' have adopted "RSS" at
this point But they will soon catch on once they see the
value RSS offers there publishers(you) and readers.
 
Below I have listed a few 'Article Directories' offering RSS
feeds in every category under the sun for you to choose
from.
 
 
 
 
Now, all you need to get your hands on(if you don't
already) is a "RSS Reader Script" and have it installed on
your server so that you can display the 'RSS Feeds' on
your website(s).
 
All you have to do is a simple search on Google using the 
keyword "RSS Reader Script".
 
Once you've done all that and updated your website(s)
pages with your RSS code, you can now just sit back,
relax and let RSS(Real Simple Syndication) do all the work
for you 24/7/365 while you go focus on other important
tasks.
 

-------------------------------------------------------------------------------
Looking for an Easy-To-Use 'RSS Reader Script' for your
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recommended at: http://rss-equalizer.corys-cbmall.com
 

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ANTI-S.PAM INFORMATION
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http://www.24karatmarketer.com
Michelle Hoffmann
River Falls, WI 54022
Contact Us: 1-612-241-9304
REPORT ALL s.pam TO:
mailto:s.pam@dlmpublishing.com
All Email With Attachments Will Be Deleted!
 

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 **** WARNING
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Any person reporting alleged s.pam to any person, persons,
or entities without physical proof of said claim is guilty of both
fraud and a civil crime and may be pursued and prosecuted to the
fullest extent of the law. Further, should the said allegation result
in any interruption of normal business activity of the company
and/or result in loss of income and/or result in unnecessary
expenses, a civil suit will be brought against the complaintant for
restitution.
 
Contents may not be reproduced without the express written consent of Michelle Hoffmann dba D. L. & M. Publishing 2001-2005.