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The 24.Karat Mark.eter New.sletter
Bringing you a w.ealth of o.pportunity
and kn.owledge to help you su.cceed!
August 11, 2005
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In this Issue
$$  Top Sponsor Ad
$$  Table of Contents
$$  Publishers' Notes
$$  Elite Signups
$$  Quote of The Week
$$  Sponsor Ad
$$ Ads
$$  Feature Article -   Google AdSense Rewards Content with Advertising Revenue
$$  Get F*ree Ezine Ads
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$$  2nd Feature Article - S*pam -- How Much Will it Cost Your Business?
$$  Ezine Gallery
$$  Contact Us
 ** Publisher's Notes:
Welcome to all - current and new - subscribers to The
24 Karat Marketer!  Thank you for subscribing to our
Well, I'm back in the saddle again... so to speak :).  Was
a great trip, went to 19 states and 1 province in 3 weeks.
Got tired of truck stop food, showers ended up being few
and far between and the chit chat between some of the
truckers... well, we ended up turning the damn thing off, it was
so bad.
It's nice to be home though... I really missed the interaction
from you guys and my other programs.  I think I'll be catching
up until NEXT July! LOL
I want to apologize to anyone who emailed me prior to July 27.
My email server had a small problem and I was unable to retrieve
anything prior to that date.
Thank you!
Keep this ezine f*ree by doing a search?
Please show your support by voting for us!  Thanks :)
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to filter the inessential from the essential.

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 ** Feature Article
Google AdSense Rewards Content with Advertising Revenue
By Shelley Lowery
If you've been looking for an easy way to increase your
website's revenue, Google AdSense may be your answer.
Google AdSense is a phenomenal new advertising revenue
program that is taking the Internet by storm. It was
specifically designed to enable content rich sites to
increase their advertising revenue simply by displaying
Google AdWords ads.
Google AdSense makes selling advertising space easy, as
they handle everything for you. With access to a database
of 100,000 advertisers, you'll never have to worry about
finding advertisers for your website again.
The concept is simple. If you have a quality site that
provides content, such as articles, you may qualify to
display Google AdWords text ads on your web pages. If your
site is approved, you will receive a portion of the
pay-per- click payment.
The great thing about Google's sophisticated advertising
system is that the ads that display on your web pages are
relevant to your content. They scan each page to determine
what your page is about and display the ads accordingly.
This will increase your click-through rate considerably, as
relevant text ads combined with quality content are highly
Although the AdSense program is free to apply, your site
will be reviewed and must be approved in order to begin
displaying the ads.
As there have been many sites turned down, you'll need to
ensure your site meets Google's criteria prior to applying.
You can find the guidelines at the following web address:
They're basically looking for quality sites offering
content. The keywords here are "quality and content." If
your site is under construction, loaded with advertising
and/or broken images and links, don't even waste your time
applying, as you won't be accepted. However, if you have a
quality site and provide your visitors with content, you
will most-likely be accepted.
The more content pages you have, the more advertising
revenue you can make. It's really that simple. If you don't
have your own content, there is a wealth of content
available on Internet completely free. Subscribe to any of
the following article announcement groups to receive new
article submissions each day:
Article Announce - All types of articles
AABusiness - Business oriented articles, including:
Business, Ecommerce, Sales, Networking, Business
Communication, Internet Marketing, Promotion, etc.
AAInternet - Internet oriented articles, including: Ebooks,
Ezines, Search Engines, Web Design, Web Development, Web
Sites, etc.
AAHome - Home and Family oriented articles, including:
Parenting, Relationships, Cooking, Recipes, Crafts,
Gardening, Home, etc.
AAHealth - Health and Fitness oriented articles, including
both physical and emotional health.
AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups, you'll
not only receive new article submissions delivered to your
email, but you'll also have access to the archives which
contain thousands of quality articles.
Visit the following web address for further information:
Once you've located articles that are relevant to your
website, simply create a page for each. For example, if you
find ten appropriate articles, you can create ten new
content pages in which you can display Google AdWords ads.
Not only will you be adding valuable content for your
visitors, but you'll also increase your website's traffic
and revenue. It's a win-win deal no matter how you look at
Once your site has been approved, you simply select the
style of ads you'd like to display and paste the code into
your web pages where you'd like the ads to display.
Although all of the ads are text ads, there are currently
four layout options to select from:
• Standard 468 x 60 banner format (displays up to 2 ads)
• Vertical 120 x 600 skyscraper ad (displays up to 4 ads)
• Horizontal 728 x 90 Leaderboard (displays up to 4 ads)
• 300 x 250 Inline rectangle (displays up to 4 ads)
Although all four ad styles can be effective, the
"skyscraper" ads placed toward the top right side of your
page or the "Leaderboard" ads placed at the top of the page
generally will provide a higher click-through rate than the
other two styles.
However, each page is different and will produce different
results. For this reason, you may want to test your pages
and display the style that produces the highest click-
through rate.
Once you begin displaying the ads on your website, you can
visit Google and log in to your account to see how the ads
are performing. You can view the number of impressions,
clicks, click-through rate and your earnings.
If you're concerned about displaying ads that may compete
with products or services you're promoting, Google offers
an option to filter out unwanted ads. In addition, you can
display the ads along with any affiliate programs you may
be promoting, as long as the ads don't look like Google
Google AdSense is the hottest advertising revenue program
on the Internet. Isn't it about time you got paid for your
Visit Google AdSense for further information:
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery.
And, Ebook Starter - Give Your Ebooks the look and feel of
a REAL book. Visit to sign up for a complimentary subscription
to Etips and receive a copy of the acclaimed ebook, "Killer
Internet Marketing Strategies."
You have permission to publish this article electronically,
in print, in your ebook or on your web site, free of
charge, as long as the author bylines are included.
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 ** 2nd Feature Article
Spam -- How Much Will it Cost Your Business?
By Shelley Lowery
According to a recent study conducted by Ferris Research, a
market and technology research firm specializing in
messaging and collaboration, Spam will cost U.S. businesses
over $10 billion in 2003.
Spam not only clogs our servers and in-boxes, but it also
costs us hours and hours of lost time in productivity.
Although the estimated cost of Spam focuses mainly on lost
productivity, this picture may be much broader than you
Some of the more popular email providers, such as AOL
(America Online), Yahoo! and Hotmail, are now utilizing
filters to cut down on Spam. These filters are dumping Spam
and/or bulk mailings into a separate location. Although
this may cut down on Spam in your in-box, these filters are
also dumping some legitimate email messages.
What's more, some hosting services not only filter the
email messages, but they're also blocking entire hosting
companies. For example, the blocking host may have gotten
some Spam complaints about a few marketers that host with
ABC hosting company. (Keep in mind, ABC hosting company may
host thousands of sites.) Rather than block the offending
marketers, the blocking host decides to blacklist the
entire ABC host.
What this means is if you try to contact someone and their
hosting company has blacklisted your host, your email will
not go through -- it will bounce right back to you.
If you suspect you may not be receiving all of your email,
contact your host and ask them if they're using Spam
filters or have blocked entire hosting companies.
How Much Will Spam Cost Your Business?
How much time do you spend sorting through the Spam in your
email each day? Add it up sometime -- I'll bet you'll find
you spend a lot more time than you even realized -- time
that could have been spent on your business.
If you're publishing an ezine or sending out any form of
opt-in mailings, how many subscribers are actually
receiving your mailings? Most-likely, not nearly as many
subscribers as you may think. How many lost sales has this
cost you?
How many messages, such as information requests, customer
support requests, etc., have you not received due to
How many messages have you replied to that your customers
or potential customers have never received due to
As customer service says a lot about your business
practices, how many customers will you lose?
The list goes on and on. But the point is this, Spam is
costing you dearly.
Protecting Your Email Address
So how can you defend yourself? Well, it depends on which
side you're on -- how to protect yourself, and/or how to
make sure your messages are getting through.
In order to protect yourself against Spam, you first need
to understand how your email address is obtained.
There are many unethical businesses online that collect and
sell email addresses. They use robots that travel from link
to link in search of email addresses. Their customers are
led to believe that these email addresses belong to
individuals who want to receive mailings. However, much of
the time, this isn't the case.
Never purchase a list of email addresses from anyone other
than a reputable company. The only company I can recommend
is Post Master Direct.
To protect your email address from these robots, instead of
displaying your address on your site, use a feedback form.
Not just any type of form, but a form that doesn't display
your email address within the hidden form fields. The only
form I can recommend is Master Feedback. You can pick up a
free copy here:
Anytime you're filling out a form online and you're asked
to provide your email address, make sure you review the
site's "Privacy Policy" to ensure that your email address
will not be sold or shared with a third party.
Protecting Your In-box
To protect your in-box, you can use a Spam filtering
software program. Although there are several available
online, the best one I've found is Mail Washer. This
program will enable you to view all the email on your
server without actually downloading it into your email
program. Once you've reviewed your messages, you can create
filters and bounce the Spam messages back to the sender.
Although you can pick up the program free, consider
supporting the developer and register the software for a
small fee.
Avoiding the Spam Filters
If you're sending out a mailing to an opt-in list, there
are a few steps you can take to make sure your message
won't trip the Spam filters:
1) Avoid using trigger words, such as Spam, fr*e, r*move,
etc. Although the list is far too broad to list here, you
can learn more by reading the following articles:
Spam Filters Run-Amuck by Timothy A. Gross
CLIP & SAVE guide to avoiding Spam filters by Debbie Weil
2) Avoid using JavaScript within your messages.
3) Avoid using "bad" words.
If you'd like to ensure your messages are getting through,
consider opening email accounts with the popular providers.
You can send your mailings to these accounts and monitor
their reception. If your mailings land in the dump, you can
make some adjustments or even contact the company.
If you would like to test your outgoing email messages to
ensure they won't trigger a Spam filter, Ken Evoy offers a
great service called SpamCheck. This free service will
enable you to send a copy of your publication, or any email
message, to a specific address and it will return a report
of possible words that will trigger the Spam filters.
Send your publication including the subject and body to:
The Spam problem continues to get progressively worse.
Although there isn't a simple solution to the problem, the
information provided in this article should assist you in
not only avoiding Spam, but also avoiding the filters for
your legitimate mailings.
It's really a shame we're even in this position. However,
we cannot allow Spam to continue to infiltrate our
businesses. We must take the necessary steps to ensure our
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery.
And, Ebook Starter - Give Your Ebooks the look and feel of
a REAL book. Visit to sign up for a complimentary subscription
to Etips and receive a copy of the acclaimed ebook, "Killer
Internet Marketing Strategies."
You have permission to publish this article electronically,
in print, in your ebook or on your web site, free of
charge, as long as the author bylines are included.
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All Email With Attachments Will Be Deleted!

Any person reporting alleged s.pam to any person, persons,
or entities without physical proof of said claim is guilty of both
fraud and a civil crime and may be pursued and prosecuted to the
fullest extent of the law. Further, should the said allegation result
in any interruption of normal business activity of the company
and/or result in loss of income and/or result in unnecessary
expenses, a civil suit will be brought against the complaintant for
Contents may not be reproduced without the express written consent of Michelle Hoffmann dba D. L. & M. Publishing © 2001-2005.