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The 24.Karat Mark.eter New.sletter
Bringing you a w.ealth of o.pportunity
and kn/owledge to help you su.cceed!
 February 10, 2005
Welcome to the New Generation of PTRs
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In this Issue
$$  Top Sponsor Ad
$$  Table of Contents
$$  Publishers' Notes
$$  Elite Signups
$$  Quote of The Week
$$  Sponsor Ad
$$  Your Subscriber Ads + Contest
$$  Feature Article -  10 Killer Ways To Keep Your Profits Rolling
$$ Ads
$$  F*ree Ezine Ads
$$  Sponsor Ad
$$  2nd Feature Article -  ~~ Business Expenses ~~
                                  Courtesy, Internal Revenue Service
$$  Ezine Gallery
$$  Winners Circle
$$  Contact Us
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 ** Publisher's Notes:
Welcome to all - current and new - subscribers to The
24 Karat Marketer!  Thank you for subscribing to our
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 ** Download of the Month
TurboNote... Online Sticky Memos
** Quote of the Week!
William Menninger:
Six essential qualities that are the key to success:
Sincerity, personal integrity, humility, courtesy,
 wisdom, charity.

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 ** Feature Article
10 Killer Ways To Keep Your Profits Rolling
1. Give people a free online utility. When you offer a
utility that can solve a person's problem, people will
definitely visit your web site.
2. Offer a free affiliate/reseller program. When you
offer people a free opportunity to make money they
will line up to visit your web site.
3. Supply news stories related to your site. People
want current news on the topics they are interested
in. You could also include new "how to" articles.
4. Make a no-charge community available to your
visitors. People take pleasure in having somewhere
they can share their thoughts with other individuals
on an single topic.
5. Make people feel safe when they order. Explain to
them you won't sell their e-mail address and all their
personal information will be kept confidential.
6. Provide complimentary versions of your merchandise.
This will allow people to gain knowledge of your
product and draw people to your Internet site.
7. Create ad copy that is appealing. In your ad,
attributes should precede advantages. Add promises and
personal customer statements to your ad.
8. Remind people to come back and visit your site.
They usually don't purchase the first time. The more
times they visit, the greater the chance they'll buy.
9. Provide information about the history of your
business. They will be more relaxed if they be
acquainted with who they are doing business with.
10. Present people several pay choices. Welcome
payment by credit cards, check, money order, or any
additional of computerized payment.
The author, Scott F. Geld is the Marketing V.P. for <a
Blaster</a>. Feel free to write him with any questions
or comments about this article at:
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 ** 2nd Feature Article
 ~~ Business Expenses ~~
Courtesy, Internal Revenue Service
Note: The information presented in this article is
meant as a general guide for business expenses. Check
out the IRS site for home-business owners
( for
the most recent changes for the 2005 tax season.
Business expenses are the cost of carrying on a trade
or business. These expenses are usually deductible if
the business is operated to make a profit.
What Can I Deduct?
To be deductible, a business expense must be both
ordinary and necessary. An ordinary expense is one
that is common and accepted in your trade or business.
A necessary expense is one that is helpful and
appropriate for your trade or business. An expense
does not have to be indispensable to be considered
It is important to separate business expenses from the
following expenses:
The expenses used to figure the cost of goods sold,
Capital Expenses, and
Personal Expenses.
Note – If you have an expense that is partly for
business and partly personal separate the personal
part from the business part.
Cost of Goods Sold
If your business manufactures products or purchases
them for resale, some of your expenses may be included
in figuring cost of goods sold. You deduct cost of
goods sold from your gross receipt to figure your
gross profit for the year.
If you use an expense to figure the cost of goods
sold, you cannot deduct it again as a business
The following are types of expenses that go into
figuring cost of goods sold:
The cost of product or raw materials, including the
cost of having them shipped to you.
The cost of storing the products you sell.
Direct labor costs (including contributions to
pensions or annuity plans) for workers who produce the
Factory overhead expenses.
Capital Expenses
You must capitalize, rather than deduct, some costs.
These costs are a part of your investment in your
business and are called capital expenses. There are,
in general, three types of costs you capitalize.
Going into business.
Business assets.
Personal Expenses
Generally, you cannot deduct personal, living, or
family expenses. However, if you have an expense for
something that is used partly for business and partly
for personal purposes, divide the total cost between
the business and personal parts. You can deduct as a
business expense only the business part.
Business Use of Your Home
If you use part of your home for business, you may be
able to deduct expenses for the business use of your
home. These expenses may include mortgage interest,
insurance, utilities, repairs, and depreciation. Refer
to Publication 587, Business Use of Your Home.
Business Use of Your Car
If you use your car in your business, you can deduct
car expenses. Refer to Publication 463, Travel,
Entertainment, Gift, and Car Expenses.
Other Types of Business Expenses
Employees' Pay - You can generally deduct the pay you
give your employees for the services they perform for
your business.
Retirement Plans - Retirement plans are savings plans
that offer you tax advantages to set aside money for
your own, and your employees', retirement.
Rent Expense - Rent is any amount you pay for the use
of property you do not own. In general, you can deduct
rent as an expense only if the rent is for property
you use in your trade or business. If you have or will
receive equity in or title to the property, the rent
is not deductible.
Interest - Business interest expense is an amount
charged for the use of money you borrowed for business
Taxes - You can deduct various federal, state, local,
and foreign taxes directly attributable to your trade
or business as business expenses.
Insurance - Generally, you can deduct the ordinary and
necessary cost of insurance as a business expense, if
it is for your trade, business, or profession.
This list is not all inclusive of the types of
business expenses that you can deduct. For additional
information, refer to Publication 535, Business

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---------------    WINNERS CIRCLE   ---------------
This week's winner of the $2.00 PayPal Giveaway is...
Maxine Hough
Maxine, please send me your PayPal email address so
that I can send you your $2.00 :)
Need PayPal account?

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Alison Turner
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