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** IN THIS ISSUE
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** In This Issue
** Publishers' Notes
** Advertise in Multiple Ezines
** Feature Article: SEO and Digital Marketing: How to Use Them for Business Promotion
** Famous Quotes
** Ezine Ad Swap
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** This Week's Featured Video : Advanced Step-By-Step SEO Tutorial (2017)
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** Contact Information
** PUBLISHER'S NOTES
Hello Fellow Entrepreneur!

Thank you for being a part of our community! We wouldn't be here without you :).

This week's issue of your favorite ezine has arrived! In this issue, you will learn more about Search Engine Optimization and why it is so important to the success of your business online.

Don't forget... in celebration of our birthday, all this year, we are going to DOUBLE your advertising purchases! That means... if you purchase a 5 day ad, it will go out for 10! A year ad... goes out for 2 years! How's that for wild??? :) We are celebrating YOU!

Each week, one lucky person who answers the trivia question correctly, will win a FREE solo ad ($25 value) to not only The 24KaratMarketer Ezine, but I will also send your ad out to all 75,407 members of Herculist as an added bonus!

So, grab yourself a coffee... sit down in your favorite chair... and read on (as well as put on your thinking caps... lol). This issue of The 24KaratMarketer Ezine will become your blueprint to starting your own profitable home business!

Did you want even MORE information, downloads and resources? Upgrade to our PRO membership and become a MASTER INTERNET MARKETER for a minimal $10.00 a year and gain access to thousands of dollars worth of invaluable tools and information! You will find the link to this on the website sidebar.

As always, have a blessed and prosperous week! Blessed Be - and thank you for being such loyal subscribers!

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  • ** FEATURE ARTICLE ~ Want to Submit an Article? Contact Us Here

    SEO and Digital Marketing: How to Use Them for Business Promotion

    By Kabbyik Mitra

    SEO is implemented to optimize a website so that its rank or position in SERP i.e. search engine results page is boosted. It can be attained by executing various strategies as well as techniques to attain higher rankings. SEO is nothing but a subset of digital marketing.

    Search engine optimization strategy can be divided into main categories: on-page SEO and off-page SEO. Both the strategies are important to the success of an internet marketing campaign, but they are totally different sides of the fence when it comes to boosting one's search engine ranking.

    • On-page SEO deals with your website or about your website pages.
    • Off-page SEO deals with the authority of your website in search engines.
    To sum it up, what you rank for is completely determined by various on-page SEO factors and how high you rank in all major search engines results page largely determined by off-page SEO factors.

    Digital marketing and Search Engine Optimization are not synonymous to each other. There are similarities, but both are not same. As discussed, SEO is a part of digital marketing. It is one tool of a digital marketing campaign. For instance, an SEO analyst is concerned about improving a website's rank and increasing traffic, and a digital marketing specialist is concerned about increasing an organization's overall online presence as well as visibility to customers.

    How Digital Marketing Helps Promote A Business

    These days, everyone talks about SEO and digital marketing. Today the matter became very, very important for the majority of businesses having online presentations. Let us discuss how it helps a company to promote a business.

    • It is an effective process of promoting the products and/or services via electronic media.
    • It largely involves the use of different social media channels as well as methods that help a company analyze marketing campaigns.
    • It is more cost-effective than traditional marketing.
    • It helps deliver conversion.
    • It improves the percentage rate of incoming traffic that gets converted into leads - subscribers - sales.
    • It enables you to personalize offers to customers by building a profile of their buying history and preferences.
    • Digital marketing techniques, such as SEO, SMO, SMM and Email marketing generate quick and effective communication with targeted audiences.
    • It delivers better-than-average outcomes in terms of higher conversion rates.
    • It enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff.
    • By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market.
    • It is an excellent way of marketing, which enables you to take advantage of the growing importance of social media. You can take advantage of this impact by incorporating social networking tools into your digital marketing campaigns.
    Last, but certainly not the least, digital marketing vis-a-vis SEO helps generate better revenues. The higher conversation rate is generated by effective methods delivers a bunch of profits for a business in terms of higher as well as better revenues.

    ==============================================

    About The Author

    Article Source: http://EzineArticles.com/expert/Kabbyik_Mitra/2091518

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    This Week's Question: What was the name of the Oklahoma City bomber?

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    I will randomly choose one winner from the submissions (I will put names in a hat and my son will draw).

    The winner will be announced in next week's issue. I will contact the winner by email for their ad.

    Last Week's Winner: Andrea Kohn

    Last Week’s trivia question/answer:

    John Hinkley Jr. tried to assassinate President Ronald Reagan to seek attention from which actress?

    Answer: On this day in 1981, President Ronald Reagan was shot in the chest outside a Washington, D.C., hotel by a deranged drifter named John Hinckley Jr. When asked about his motive for shooting the president, Hinckley revealed that he was seeking to gain the attention of the actress Jodie Foster. After the shooting, Hinckley left a letter for Foster in his hotel room, including the chilling words, "'Please look into your heart and at least give me the chance, with this historic deed, to gain your respect and love.


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    THAT'S IT FOR TODAY... Have a great week!
    Until next time...

    An' it harm none, do what thou wilt!

    Regards
    Michelle Hoffmann
    Publisher - The 24KaratMarketer Ezine
    http://free24karatmarketer.com

    Contact me here
    Phone: 715-426-0518
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