How Video Marketing Can Benefit Your Online Marketing Efforts
By Charles Okwechime
Try video marketing to boost your business profit.
Nothing grabs people's attention quite like a video. It is one of the most dominating forms of media today-and the number of people looking for something to watch grows every day. With 87% of online marketers using video content, it's time that you make sure your business is not left behind. Here are a few benefits of video marketing online.
Your Audience Is Vast
It is a marketer's job to reach as many people as he or she can. With more than 800 million unique users visiting YouTube every month, you are almost guaranteed to find your target audience in this sea of online viewers. This presents you with plenty of customers who are just waiting to buy your products.
Video Marketing Increases Interest
When people are presented with something they are genuinely interested in, they act. Video marketing has proven effective in sparking the interest of consumers. Of shoppers, 34% are more likely to buy a product or service after viewing an online video ad, indicating that video is successful in helping boost profits.
Why is video marketing so hot?
Today people are hungry for information and they want it at their finger tips. So they'd prefer to spend 2-3 minutes watching a video than spending 15-20 minutes reading some text. Moreover, videos also help businesses in communicating their important points to their target audience in a very little time.
Another plus point with videos is that you can not only place them on your website but anywhere on the Internet to get maximum online exposure! Many websites such as Vimeo and YouTube get millions of hits a day. Best of all, your video can also be optimized to rank on the top of search engine result pages, giving your company an instant exposure to millions of potential buyers.
Just imagine somebody from your local area searching your type of service and product on Google and... then suddenly your video pops up! They'll immediately click on it for more info.
Connecting With Consumers on an Emotional Level
Commercial advertisements have always been able to grab people's attention. The reason is that videos appeal to the key senses of sight and sound, striking an emotion cord in consumers' hearts. When you are able to visually tell a compelling story, this builds a connection between your product or service and the target audience.
Social Sharing Makes Your Business Visible
The age of social sites like YouTube, Facebook, Twitter, and others, are upon us. As these social networks are woven into our everyday lives, they offer advertisers the opportunity to market in new and exciting ways. People share videos that interest them - even advertisements. More than 700 YouTube videos are shared on Twitter every minute, spreading your message and increasing your brand's awareness.
There is plenty to gain through corporate video production - video marketing - more than by using radio or print media. Video is easily one of the most engaging forms media today, and it continues to capture our attention.
You can learn more about how to develop a solid bullet proof video marketing strategy in our next edition.
ABOUT THE AUTHOR
EIC Production, Corporate Video Production. Creating a Corporate video for your business will help a great deal with advertising. Consult with an NYC video production team today. Corporate video production in NYC.
Article Source: http://EzineArticles.com/expert/Charles_Okwechime/2319790