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May 23, 2012 ~ Volume 11 : Issue 20
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Celebrating 11 Years of Publication!

Helping 53,997 home income seekers succeed with their home businesses since January 04, 2001

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** IN THIS ISSUE
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** In This Issue
** Publishers Notes
** Advertise in Multiple Ezines
** Top Article: Free Work At Home Business Tips - How To Profit With Your Home Business Idea
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** Ezine Ad Swap
** Horoscopes
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** This Week's Featured Video: The Secret to You..A Gift From The Secret Scrolls.
** Your Subscriber Ads
** Small Business Tip of The Day
** Publisher's Recommendation
** Bottom Article: Internet Marketing Mistakes: The 4 Deadly Sins of Internet Marketing
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Hello Fellow Entrepreneur!

Welcome to all new and current subscribers!
Thank you for being an integral part of YOUR ezine!

Not much is new this week... the school year is almost over, which means it's almost time for us to begin our summer hours. Remember, The 24KaratMarketer Ezine is a FAMILY run business. We are not a huge corporation run by a multitude of people. *I* - Michelle Hoffmann - am the only employee. This is *MY* baby... and during the summer months, I tend to put my family first... they get my utmost attention.

The ezine IS extremely important to me... most days, it is the first thing I attend to. But not all days. Therefore, if you are expecting your ad to be run at 12:01am on the date that I have specified, DON'T! It will be run on that date... but on MY schedule. I do have other things that need attending to... my kids, my husband, my schooling, etc...

Thank you for letting me rant a bit... :)

Have a great week and we will see you back here next week... same time, same place :)

The link to the FREE DOWNLOAD section is at the bottom of the page.
Hey... I have to do something to get you to read all the way down, don t I?  

Please... If you have $10.00 or more to spare... please send a donation to the American Red Cross to help the victim of the March 02 tornados in the southern USA... there are a LOT of people who have NOTHING left... Insurance will likely help those in need, but at this moment, there are many without the bare necessities... It takes very little to give amazing help!
Donate to The American Red Cross... help those in need!


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Free Work At Home Business Tips - How To Profit With Your Home Business Idea

Let us face it. There has never been a better time to start a work at home business and although it may seem like a daunting task in the beginning, there are some best practices that you can follow which will greatly help you profit from your home business idea. In this short article, I am going to go over a few of these and hopefully by the time you are done reading, you will have some useful things that you can begin applying today to become more successful in your work from home endeavors.

The common denominator in nearly every home business success story is a refusal to give up or give in. Making the conscious decision not to quit, no matter what, is what separates the wealthy from the unsuccessful. Be prepared to do whatever it takes to make your business a success and fight off feelings of discouragement when they come your way.

Another important thing that you will need to learn in order to grow a profitable home base business is time management. Effectively managing your time is a must, especially when you do not have a boss looking over your shoulder to hold you accountable for your daily actions.

Last but not least, you need to be a goal setter in order to become a goal achiever. It has become the mantra of every motivational guru on the face of the planet, but goal setting really is a factor that you need to master in order to realize your true potential in life and in the business world.

Hopefully this article has given you some ideas that you can begin using in your work at home business to enjoy a greater level of success. Remember, never give up and stay the course no matter what comes your way and you'll succeed in all you do.

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4 Tips For Designing An Effective Call To Action

It's very likely you already know that everything you create for your business should have a call-to-action. And while the copy itself is a big part of its success, you should also consider how your call-to-action is designed.

Here are 4 simple ways to increase the effectiveness of every call-to-action:

1. Size is important - Don't be modest when creating the design elements for your call to action. The bigger you can make it, the better.

2. Keep it ABOVE the fold - Make sure readers don't have to scroll until they are able to see what action you want them to take.

3. Interactivity - Simple things like rollover effects are a great way to add a spark of creativity and make things like buttons stand out.

4. Direction - Help guide readers' eyes using various design elements, such as arrows that point toward your button.

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Internet Marketing Mistakes: The 4 Deadly Sins of Internet Marketing

By Amy Cox

The internet is the perfect platform for businesses of all sizes to market. Internet marketing can be done on a small budget, but it is only effective if it is done properly. Most businesses make one or more of the four common internet marketing mistakes.

Building a Site Low in Content

This is a common mistake businesses make. Content is important in internet marketing, and without great content on a site, there is little internet marketing can do to help.

Internet marketing can only go so far if the website is weak. Businesses must have a strong website that other sites will link to. If a site is weak, it will not get the exposure it needs.

In order to get great content on a site, businesses can include a blog with interesting and helpful information, as well as useful articles. If they build the blog and article directory on a regular basis, they will soon have a site with great content.

Making Promises You Can’t Follow Through On

The internet has allowed for advertising without censorship. The online community is a Wild West of sorts, and because of that, many businesses forget to have integrity with advertising. While it is often enticing to make false promises in the hopes of getting customers, that is not the way to start a business relationship. Also, it is not the way to gain a strong customer base. The online business world survives on referrals. If you are making promises you cannot follow through on, you will not get the referrals you need to stay in business.

While there are a lot of companies that operate without integrity, most companies make such promises without having ill intentions. They want to stand out, so they make bold statements. Look at your advertising and make sure you can follow through on every promise.

Failing to Research Keywords

Keywords are essential to a powerful online marketing team, and yet most companies do not spend the time needed to get the proper keywords. There are several things you can do in order to get the right keywords. Start by brainstorming. What keywords are your clients most likely to type into a search when looking for a company like yours?

Then, find out how often people type those keywords into a web search. Use a keyword tool in order to find out how many times keywords are searched each month. That way, you will be able to pick popular keywords.

After you have picked some keywords, open up a search engine and type them in to see how many websites come up with those keywords. Once you type in the keyword, see how many results come up. If too many pages come up you will need to come up with a variation of the phrase. For example, if you picked a keyword that has five million pages come up when it is typed in, your word is too broad. You need to come up with a more specific phrase. You need to play around with phrases until you come up with a phrase that has manageable results. Remember, you are going to be competing with the pages that come up in the search engine results.

Trying to Get Results too Quickly

This is the most common mistake people make, and it is also the most damaging. Many times, people think they can get results immediately with online marketing. Because of that, they don’t build a solid marketing plan.

In order to achieve long lasting results with internet marketing, you must understand it is a process. The process will not happen overnight. Instead, it takes months of hard work in order to get strong results. If you try to rush the process, you will not be able to reach your long term goals because you will not have a thorough marketing plan in place.

Internet marketing is very important for businesses of all sizes. A strong website and marketing plan can bring businesses to the next level. It is important to avoid the mistakes of internet marketing so companies can get the positive exposure they need.

About the Author: Amy Cox is the co-owner of Blue Cow Online, an internet marketing company. The company offers a full range of internet marketing services for businesses of all sizes. They can be found at http://www.bluecowonline.com

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=345817&ca=Marketing
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THAT'S IT FOR TODAY...
Have a great week!
Until next time...

An' it harm none, do what thou wilt!

Regards
Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine
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