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MICHELLEHOFFMANN.COM ECLECTIC ENTREPRENEUR I AM... SHOPPE THE eBOOKsTORE MY ZAZZLE SHOPPE PHOTO STUDIO

November 29, 2011
Volume 10 : Issue 43
Celebrating 10 Years of Publication!

Helping 17,102 home income seekers succeed with
their home businesses since January 04, 2001

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IN THIS ISSUE
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<> Top Sponsor Ad
<> In This Issue
<> Publishers' Notes
<> Advertise in Multiple Ezines
<> Feature Article: Give me a Rainbow…. in Yellow?
<> Famous Quotes
<> Ezine Ad Swap
<> Ask Michelle
<> Middle Sponsor Ad
<> 27 Days to Incredible Internet Profits E-course
<> Your Subscriber Ads
<> Free Ezine Ads
<> Bottom Sponsor Ad
<> Submit Your Free Ad
<> Weekly Trivai Contest!
<> This week's FREE Download
<> Contact Information

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PUBLISHER'S NOTES
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Hello Fellow Entrepreneur!

Welcome to all new and current subscribers!
Thank you for being an integral part of YOUR ezine!

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FEATURE ARTICLE
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Give me a Rainbow... in Yellow?

It sounds old fashioned and some people believe that yellow pages no longer receive response like other advertising methods do and while this is true to some extent it is not the whole picture.

When talking about traditional yellow pages, there is a decline in number of people opting to advertise in it. According to a recent report, even the most attractive advertisements in the choicest sections is not getting the response from callers that they used to get.

Yet different categories are witnessing different rates of decline. Take for example the lawyers category, it is seeing the maximum decline, Keep the cheering down the kids may be sleeping.

On the other hand the emergency service provider’s section still has the same call ratio it always had. Other sections like mobile phones, real estate and furniture are actually seeing a rise due to the increasing customer demand.

Today just altering the size of the advertisement or changing the look of an ad to generate more traffic does not work any more. Experts suggest that relying only on yellow pages to bring in customers just isn’t enough.

Other options must be considered as well.

With the Internet reaching into so many homes today and nearly half of the Internet users using their connection everyday. Is it any wonder that their move is to buy stuff online, from the comfort of their homes?

Instead of asking friends or listening to hearsay research is now being done on the Internet to get reviews about the product before buying.

People, who don’t usually shop online, are opting to shop online as information is provided with the click of a mouse. Product info, feedback from other buyers and then an offering to buy are proving irresistible.

And here is where the twist comes in… the yellow pages are going online.

They are updated frequently, unlike the printed directories which are fixed for a year and they can be viewed from any part of the world. According to research in the first year the response increased by twenty five percent over the printed version and has been going up every year since!

So those who want to advertise in yellow pages now have the option of going on line. As with all sites, directories are submitted to search engines, this means small and local businesses, too can show up on the pages brought by these result.

For small companies the cost of creating a website is saved if all the relevant information about the company is included in the online yellow pages. Larger businesses can start their own websites and place links in the online yellow pages.

The purpose of the yellow pages is basically to bring in potential customers for a business and on or off line it still does that. So work smart and select the right method of advertising for your business.

===========================================================
Udo A Hoffmann has been involved in the marketing arena now for over 40 years. He has seen trends come and go and has compiled an extensive library of knowledge that is about as large as the library of Congress. You can visit his blog at www.theprimusreport.com.

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    THAT'S IT FOR TODAY...
    Have a great week!
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    Until next time...

    An' it harm none, do what thou wilt"

    Regards
    Michelle Hoffmann
    Publisher - The 24KaratMarketer Ezine
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    Phone: 715-426-0518

    Office Hours: 10am - 2 pm CST

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