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April 06, 2010
Volume 9 : Issue 14

Helping over 49,770 home income seekers succeed with
their home businesses since January 04, 2001

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IN THIS ISSUE
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<> Top Sponsor Ad
<> In This Issue
<> Publishers' Notes
<> Advertise in Multiple Ezines
<> Feature Article #1: The Top 10 Marketing Tips of All Time
<> Famous Quotes
<> Ezine Ad Swap
<> Viral Abundance
<> Middle Sponsor Ad
<> 27 Days to Incredible Internet Profits E-course
<> Your Subscriber Ads
<> Feature Article #2: Improve Your Marketing With Social Bookmarks
<> F*ree Ezine Ads
<> Bottom Sponsor Ad
<> Submit Your F.ree Ad
<> NEW! This Week's Trivia Question.
<> This week's FRE.E Download
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** Publisher's Notes:
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** Feature Article #1 - Submit Yours :
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The Top 10 Marketing Tips of All Time

With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, Iíve seen a lot of failures and far more successes when it comes to marketing.

Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often, professional marketers and small business owners overlook the basic techniques that have separated successful campaigns from those that never turn a profit. Here is my all time list of effective marketing tips.

Know your audience. Successful campaigns get that way because marketers know their audience. They fully understand their needs, how to help meet those needs and how to create demand. Knowing and understanding your audience through proper market segmentation means a well targeted campaign that generates a profitable return.

Focus on the offer. A marketing offer is the driving force of marketing promotions that drive results. In fact, market testing has proven that the offer is the most significant criterion for conversion. Focus on your offer if you want to be successful.

Split test. Never ever run a campaign without testing something. One of the most common is a split test which allows you to simultaneously test two versions of something. It can be a web page, post card, or email. Split testing is essential for improving performance.

Never work alone. The most creative ideas come from working with other creative people. Donít feel like you need to have all the answers or great ideas. You may start with an idea, but an open dialog with creative individuals will make it better.

Donít sell on price. Iíve seen so many marketers fail because they sell on price alone. This leads to a discounting war, lower profitability, and often bankruptcy. Rather, focus on creating so much value that the perception of price becomes insignificant.

Consistent messaging. Consider the entire user experience before you launch a campaign. From email to website to offer, is the prospect having a consistent user experience? If they are, your campaigns stand above 98% of others.

Create value after the sale. As marketers, itís our job to understand our market segment and build relationships, not dump people off at the front door of our store and walk away. Focus as much of your energy on building relationships with customers as you do prospects.

Test. Test. Test. In addition to split testing, you should consider multiple forms of testing in each marketing discipline. For direct mail, test headlines, offers, copy, time of direct mail drop, etc. Consider testing a life long mission.

Integrated Marketing Works Best. You canít rely on one form of marketing to carry you to success. Itís okay to generate most of your leads or sales through PPC marketing if you will but what happens when that dries out? Use multiple media sources to meet your goals.

Nothing can replace experience. You can run out and hire all of the best consultants in the world, but you still have to do the work. Nothing can replace actual experience. It will make you a stronger marketer and more successful in the long term.

Apply these helpful marketing tips if you want to be truly successful. These techniques and tips are applied by successful marketers on a daily basis. The result is an ever growing success rate of marketing success.

About the Author

Are you looking for marketing tips that will take your marketing to the next level? Visit the marketing tips blog for helpful information, tools, and marketing secrets you won't find anywhere else.

©2009 MarketingScoop.

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** Famous Quotes!
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** Feature Article #2
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Improve Your Marketing With Social Bookmarks

Generate word of mouth with powerful social marketing tools.

As an Internet marketing professional, I try to keep on top of new marketing avenues and opportunities for leveraging word-of-mouth. In recent years, the method by which individuals get their information has evolved and so have the tools for sharing information from one individual to another. Social bookmarking is now a popular method of communicating among younger audiences and is proving to be an effective marketing tool for increased exposure of products, services, and brands.

Imagine telling your friend about a recent story you just heard. That story could be newsworthy, provide information about a given topic of interest, or perhaps an online video you watched that had you rolling around in laughter. Once you communicated that to your friend, he went ahead and sent an email out to 4 of his friends who then forwarded that email to dozens more Ė and so the story goes.

Word of mouth is one of the most powerful forms of marketing. With the help of the Internet, this type of marketing has grown in importance and has been accelerated with the advent of social bookmarks.

Popular bookmarking sites allow users to identify, with just the click of a mouse, online content that they deem worthy of sharing. As more and more individuals identify the same content, it receives a higher priority on social bookmarking sites and continues to grow in importance. Social bookmarking sites are like a multi-level marketerís dream!

The most popular social bookmarking site is Digg.com which has an Alexa ranking of 98 and boasts more than 8 million monthly visitors. Other popular sites like Technorati (1.4M monthly visitors), and Del.icio.us (1.3M montly visitors) illustrate just how big social bookmarking has become. Taken collectively, these sites are continuing to garner more supporters and changing the way consumers share information they deem valuable.

From a marketing perspective, this creates an opportunity for improving the effectiveness of our marketing practices. Word of mouth has always been an effective means of marketing but has been difficult to initiate and manage. Today, with the help of social bookmarks there is now an easier way to encourage and promote the sharing of your information.

Recently, I added a footer on my blog to encourage users to ďshareĒ information they deem valuable. This has created an opportunity for users to interact with content and start the viral marketing effect all online marketers seek. When considering the merits of social bookmarking, there are a few guidelines to consider.

1. Your content needs to provide value or be unique. Social bookmarking doesnít happen on its own. You need to provide content thatís worth sharing. Whether that content is helpful to someone seeking guidance, unique, funny, or just plain novel, it needs to provide value in order to be shared.
2. Make bookmarking easy. Have you placed the appropriate social bookmark icons on your webpage in a place thatís closely aligned with the content you wish to share? Are the bookmarks easy to identify? Make sure your customers and prospects donít need to work all that hard in order to share your information.
3. Encourage communication. Donít just paste some social bookmarking icons on your website, ask for support. Common phrases like, ďShare thisĒ or ďBookmark usĒ are a great way to get the wheels of social media moving.

If youíre not leveraging social bookmarking tools then youíre word-of-mouth campaigns arenít being optimized. Reach more people, more quickly, by leveraging your websiteís visitors, prospect, and customers. Ask them to share your information and create valuable content that encourages viral marketing. Utilizing social bookmarking as a preferred marketing medium can help improve awareness of your products and develop a preference for your brand..

*Michael Fleischner is an Internet marketing expert, search engine optimization specialist, and the President of MarketingScoop.com. He has more than 12 years of marketing experience and had appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit MarketingScoop.com for further details and more marketing articles.

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That's it for today...
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Until next time...

ďAní it harm none, do what thou wilt"

Regards
Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine
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