24KaratMarketer,free,internet,marketing,free advertising,home business,ezine,advertising, tools
FREE TRAFFIC COOL FERRARI MOVIE NETWORK2FREEDOM MYSTIC WATERS NEW AGE SHOPPE PHOTOGRAPHY BY MICHELLE

Don't forget to BookMark us!

November 24, 2009
Volume 8 : Issue 46

Helping over 48,020 home income seekers succeed with
their home businesses since January 04, 2001

You can find our archives at http://www.freefreefree24karatmarketer.com/archives.html

---------- << >> ----------
TOP SPONSOR AD
Order Yours : http://adjix.com/v6nq
---------- << >> ----------

Many home based businesses promise big payouts, but not many deliver.
The fastest growing and most profitable home based business on the
internet is ready to pay you for giving away $10 pre-paid cards to play the Lottery online.

Sound simple? It is.

Click Link to Watch video to find out the details:

http://cloakeasy.com/bm06


---------- << >> ----------
In Today's Issue
---------- << >> ----------

Top Sponsor Ad
In This Issue
Publishers' Notes
Advertise in Multiple Ezines
Viral Abundance
Famous Quotes
Ezine Ad Swap
Feature Article #1: It's Not What You Say, It's How You Say It
Middle Sponsor Ad
27 Days to Incredible Internet Profits E-course
Your Subscriber Ads
F*ree Ezine Ads
Bottom Sponsor Ad
Submit Your F.ree Ad
This week's FRE.E Download
Feature Article #2:
Contact Information

Get Your own ad sent out to over 83,000 subscribers for only $30.00!
http://adjix.com/v6nq

---------- << >> ----------
** Publisher's Notes:
---------- << >> ----------

Hello Fellow Entrepreneur!

Welcome to all new and current subscribers! Thank you for being
an integral part of YOUR ezine!

You've got just FIVE MINUTES.

I have decided to put my domain 'FREEWORKATHOMEEZINE.COM'
up for sale.

With the name, you will receive

10,000 home business seeker leads
The 'Complete Ezine Publisher's Toolkit'
My ebook - "How To Start & Build Your Own Ezine From Scratch"
Complete Newbies Guide To Internet Marketing
Just For Newbies -You CAN Profit Online! (ebook)

Asking Price? $10,000.00
Interested? Contact me through the Help Desk at
http://freefreefree24karatmarketer.com/support

To Your Success,

The November Advertising Special is here!

Get a 3 Day Solo ad to the 47,797 subscribers of The 24KaratMarketer Ezine

Plus, get a FREE Gift!

ONLY $40.00

Click Here To Order Yours Today!

Get More Followers Here:

See You Next Week... same time, same place!

Follow Me On Twitter:
http://twitter.com/24karatmarketer

Come say "Hi!" to me on Facebook:
http://www.facebook.com/people/Michelle_Hoffmann/688855666

Visit Me on Squidoo:
http://www.squidoo.com/lensmasters/The24KaratMarketer

Oops... can't forget MySpace!
http://www.myspace.com/24karatmarketerezine

Mystic Waters New Age Shoppe
http://mystic-waters.com

---------- << >> ----------

---------- << >> ----------

Reach 450,000 within 24 hrs
for less than you think
Solo Ads Only

Your Ad To 1,500,000+ Genuine Ezine Readers!
2 Bux an Ad

>> Free Advertising's Never Been Easier! <<
Imagine How Good It Would Be to Advertise
to 48 ezines with over 958,690 opt-in readers
absolutely Free? Now You Can With One Click!
Ezines R Us

SOLO Ad Advertising
6 Line No Sub Ezine Ads
Premium and Super Ad Packs
My Wizard Ads

EssentialTeam Ezine Ad Coop For your Ezine
Advertising Needs. Advertise to OVER 944,200
readers! in 124 Ezines + Earn 50% Commission with
Affiliate program. Professional Ezine Advertising.
Click NOW: EssentialTeam Ad Coop
Essential Team Ezine Ad Coop

---------- << >> ----------
** Viral Abundance
---------- << >> ----------

I have this Secret Pays Screen Saver that automatically programs my subconcious mind to attract tons of $100 bills that move directly through My Hands, it's My Money and IT WORKS EVERYTIME... ALL I do is Tell People How to Get Theirs for FREE.

Download: Click Here (save to your DeskTop) .

Here's exactly what to do next...

When you have downloaded and installed, immediately send me an email
with the following subject line: " I have downloaded and installed." I will then send you Instructions on how to "flip the switch" and make The Secret Pays Movement of Money System effortlessly pass Tons of $100 bills directly through Your Hands. This thing is Crazy, and I Love It! It Works Everytime.

It's a Very Powerful Thing and is Exploding accross the Internet like the Money Virus it is. This is definitely one Virus (Money), you want to catch.

Watch this video and see how The Secret is working in MY life!

---------- << >> ----------
** Famous Quotes!
---------- << >> ----------

---------- << >> ----------
** Publisher's Ad Swap - More Great Ezines!
Publishers want to swap ads?
mailto:adswap@freefreefree24karatmarketer.com?subject=adswap Email me here
---------- << >> ----------

Annual Press is a free tips and resources publication focusing on
Internet Marketing, Web Hosting and Web design. Free services
include, Classified Advertrising, Article Publishing and Creative
promotion (ie: Novels, poetry and short stories)
http://annpress.atwebpages.com

Want an ezine with a personal touch?
Free advertising, free downline builders, free
links to website traffic. Earn multiple streams
of income from free marketing programs.
All that and more when you join free. Get
tools and tips to achieve online success.
Sign up today and receive a free classified ad.
Affordable advertising rates too.
http://karengates.com

Internet news, comment, business resources, marketing
tips &strategies to help you grow and prosper, healthier and wealthier.
http://business-opportunities-newsletter.com/subscribe.htm

Your Ideal Marketing Resource for Home Based Businesses!!
Quality Ezine advertising, Outstanding web marketing tools, news,
and tips. We offer free and paid advertising to help you build,
promote and maintain a steady flow of business.
http://www.islandezine.com

Instant Internet Newsletter
Receive Powerful Informative Marketing Articles, Tools and
Techniques that you can use to increase profits, sales and
web site traffic in your online business. Free Downloads
and Free classified ads each month.
http://www.RBar67.com/instant.htm

---------- << >> ----------
** Feature Article - Submit Yours :
http://freefreefree24karatmarketer.com/article.html
---------- << >> ----------

It's Not What You Say, It's How You Say It

by Michel Fortin

Copy is all about words. Or is it?

Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some kind of action.

But is it really ALL about words? I mean, just words? No.

Some copywriters claim that graphics, formatting and photographs should NOT be added to a salesletter because they distract. They can take the reader's focus away from the message.

I agree. But not entirely. Here's why...

You see, it is definitely true that words are extremely important. And the words you choose can make or break the sale. You must describe your offer in a way that gives it sex appeal, a sense of urgency and dose of emotion.

But the cosmetics are just as important, too.

They help to direct the reader's eyes. They also help to drive important points home. But above all, they help to replace the cues, nuances and nonverbal subtleties that occur in traditional, face-to-face sales encounters.

They are Proxemics, Haptics and, most importantly for us writers, Kinesics.

Proxemics is the science of personal space. The distance between individuals during, for example, a conversation, a meeting or a shared activity.

This is not some metaphysical "Feng Shui-ish" thing. I'm talking about our psychological (and often subconscious) reaction to the distance we maintain with other people -- such as, for example, during a sales encounter.

For instance, sitting across from someone at a desk may unconsciously convey that the other person is being confrontational. That's why some sales training programs tell you to sit side by side with your prospect.

Haptics, on the other hand, is the science of touching. Some psychologists have studied the effects of touching during conversations. For example, they tested how people would react when they were told a certain statement.

Here's what they did.

In some cases, the speaker would simply tell the listener a story.

In other cases, they were told the same story. But at times, the speaker would lightly touch the listener on the forearm for no more than a few seconds, particularly when he was saying something important.

According to the study, subjects in the second test felt that the speaker was more believable. They had higher recall scores. Physiologically, they felt more relaxed and comfortable with the speaker. They felt a certain "connection."

Of course, there's more to proxemics and haptics than that. And you can't really use those in copywriting. But the one type of nonverbal communication you can use (and the one I want you to focus on) is Kinesics.

Kinesics is the science of body language. Nonverbal gestures, postures and facial expressions by which a person manifests various physical, mental or emotional states, and communicates nonverbally with others.

These messages delivered through nonverbal cues, which can be either verbal or physical, can support, emphasize or contradict what is being conveyed.

In face-to-face selling, Kinesics are often used to emphasize key benefits. But they are particularly important because they can drive important points home -- such as by adding emotion to a sales pitch, which go beyond words.

Uncrossing of the arms or legs. Raising of the brows. Rubbing of the chin. Leaning forward. All of these can indicate that you're interested in your client -- or if the client does it, it can tell you she's interested in your offer.

But verbal cues are usually those conveyed through the qualities of the voice, such as tone, volume, rhythm, pitch, pausing and inflection.

All of these can be interpreted as many things and used in different ways.

For instance, inflection is the musical quality of the voice -- the verbal ups or downs of a part of a word, a whole word or a series of words. In selling, vocal inflection is probably the most often used Kinesic form of communication.

Why? Because it can virtually change the entire meaning of a message, even when a single word is inflected. Take, for example, the following sentence:

"I didn't say I love you."

It's pretty straightforward, right? But instead, if I said:

"I didn't say I LOVE you" (where verbal emphasis is placed on the word "love," as in " loooovvvve"), then I might be implying that I simply "like" you.

On the other hand, if the word "you" was emphasized (such as " I didn't say I love YOU"), then it could imply that I love someone else altogether.

If I inflected the word "didn't," as in "I DIDN'T say I love you," then it could imply that I wrote it, or I said or meant something else instead.

In essence, it's not what you say but how you say it.

In copy, we're limited, not by what we want to say but how we want to say it. That's where cosmetics, formatting and certain " visual triggers" come in.

Sure, you shouldn't add graphics willy-nilly. But you should add graphics and photos that support (and perhaps even emphasize) the sales process, and not graphics that could distract the reader from the sales message.

Auction giant eBay reports that listings with pictures outsell those without pictures. While anecdotal, I've heard of boosts in bids as high as 400%.

Therefore, if you can add a photograph of your product (or if you sell a service, a picture of you in action with a client), you will likely achieve greater results.

But graphics and pictures aside, the look of the copy is just as important as the the words themselves. That's why, when I write copy, I usually pay close attention to the cosmetics. I even call it "copy designing."

How do YOU do that?

Incorporate visual triggers, cosmetic "commands" and response devices into your copy, usually with formatting, in order to boost readership and response.

Now, I'm not talking about going crazy with different fonts and colors.

I'm talking about strategically placed bolds, italics, typestyles, font sizes, boxes, bullets, colors, white spaces, borders and so on. (Take, for instance, the way I emphasized certain words in the inflection example earlier.)

As copywriter Martin Hayman noted: "Michael Fortin is right. The way the copy is set out on the page makes a massive difference to the way the reader responds. Typographic practitioners have known this for, oh, centuries."

Here's just one example.

Over 60 years ago, Frank H. Johnson, a direct mail copywriter, decided to start a new technique to boost the readership and impact of his salesletters.

He would highlight the offer in a centered, rectangular box placed at the very top of the letter above the salutation. Why? Because he wanted to summarize his offer upfront in a way that saved his readers' time and hassle.

Instead of forcing readers to wade through a mass of copy before making the offer, he gave them the essentials, right upfront. The results were astonishing.

Direct mail copywriter Ivan Levinson reports he has seen claims that adding a "Johnson Box" to a plain letter can shoot response rates up by 40%.

This technique can also be applied to boxes placed within the heart of the copy in strategic locations, such as right before any call- to-action or when highlighting some of the most important points of your copy.

So in your copy, put your bonuses, premiums, guarantees, testimonials, factoids, key points, stories and sidenotes in Johnson Boxes.

Take a look at The Copy Doctor, or a recent salesletter I wrote at TrafficSecrets.com. You'll notice Johnson Boxes interspersed throughout the copy, often in different colored or shaded tables.

My theory of why they are so effective is this: These boxes tend to direct the readers' eyes and force them to read their contents. They help to inculcate into the readers' minds those key points you want to drive home.

There's little your prospects will retain from your copy. But if you use Johnson Boxes, the likelihood they will remember their contents more -- and over any other point stated in the rest of the copy -- will be stronger.

Nevertheless, the moral is this...

Copy is not all about what you say. It's also about what you mean.

About The Author:

Michel Fortin is a direct response copywriter, author, speaker and consultant. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.

---------- << >> ----------
Get The First 14 Installments of
** "27 Days to Incredible Internet Profits"
for FREE!

---------- << >> ----------

First, download our 'Dream Weaver Action Page' at
http://www.freefreefree24karatmarketer.com/adtrackz/go.php?c=action

Remember, this is an integral part of our course.
Without it, this won't work.

Read == >
http://www.freefreefree24karatmarketer.com/adtrackz/go.php?c=dream

If you wish to receive the complete '27 Days To Incredible
Internet Profits' eCourse, click the link below:

http://4u2bn.com/io48

---------- << >> ----------
** Middle Sponsor Ad
Advertise Here - http://adjix.com/v6nq
---------- << >> ----------

---------- << >> ----------
** Subscriber Free Ads
Become a Member to submit (F.ree)!
Click Here
---------- << >> ----------

Awesome Global Home Business!
Join a Hot New Business thatís Rocking the Internet
Where Everyone helps You Make Money.
Great Training & Support!
http://www.globalcashdepot.com

ARE YOU STRUGGLING TO MAKE YOUR HOUSE PAYMENT?
YOU can reduce your payment by up to 25-40%. Save $$$
Don't wait! Call for a free consult 1-877-285-8242 ...OR
Go to our website to register for a free online seminar.
http://www.myloanmodsuccess.com

Re: 100 members in your downline or Ill give you $100 Bucks
You'll have 100 team members on your team in 10 short days!
See how NOW...watch our 23 minute life changing presentation
This System is Amazing, just watch the presentation!
http://www.mymanduramadness.com/schedule.html

MASSIVELY INCREASE YOUR NET WORTH !
Your just minutes away from discovering how you could put
$2000 - $4000+ weekly in your pocket, starting in the next
24hrs. Visit my website for free exciting details.
http://www.suziesonlinewealth.

Failing With your On-line Business? This FREE System ROCKS!
Are you spinning your wheels with your business like I was?
I just found a system that is helping me sponsor lots
of new people EASILY ... it actually WORKS!
http://www.wheredreams-aremade.ws/

Great Money Makers
Pony Express Gift Club and Free Stamp Club
Join them today!
http://www.JKirkman.com/967H.pdf

info business profits
"For The First Time, Discover The Amazing Secrets To Getting
Filthy Rich From Simple And Easy To Create Information
Products...Quicker And Easier Than You Ever Imagined!
http://infobusinessprofits.totalwarehouse.com

Copy N profit - the ultimate automatic business model
Nothing I can say will even begin to do this "automatic push
button" system justice. Yes, I promise this is worth your
valuable time once you see the revenue duplicated for you.
http://tinyurl.com/yb2os5p

A mountain of solid-gold has passed us by for a long time...
They can't keep the truth from us any longer.I must warn
you what you're about to watch is... well. You're about to
gain access to the exact how-to blueprints of a $2.3 Million
http://whitecraftsoftwarecompany.com/presents/l/mmm

The Lazy Way To Making Money Daily
Ready to manifest cash on demand? It's easier than you
think once you learn my secret. Check out how you can
explode your income and change your familys legacy!
http://139666.pushbuttonextreme.com

---------- << >> ----------
Lifetime Ezine Ads -
Set it & forget it advertising
$50.00 Lifetime Ezine Ad
http://freefreefree24karatmarketer.com/adrates.php
---------- << >> ----------

Free fashion jewelry at FreeJewelry.com.
Just Pay $5.99 S&P
http://4u2bn.com/io47

This Is An Instant Abundance Wealth Explosion. I Will Show
You How To Instantly Start Receiving $100 FOR EVERY PERSON
TO EVER HIT YOUR BUSINESS, ANYWHERE!!
Please visit this site... http://www.linkbrander.com/go/74336

MAKE MONEY
http://www.ewen-chia-autopilot-profits.com/c/cpelle

  • Your very own website setup on your own domain!
  • 400 day pre-written ezine-in-a-box!
  • FREE lifetime support and training! * And much more...

Get all the exciting details at:
http://www.Work-at-Home-Internet-Marketing.com/pips.html

Build A Man A List, And He'll Eat For A Day...
Build A Man A Freakin HUGE List, And He'll Eat For A Lifetime!
check this out...
==> http://tinyurl.com/b7xugz

Welcome to the start of your succesful financial future
Check this out and make a start to that future today
http://www.ewen-chia-autopilot-profits.com/c/PGMARKETING

Gasoline approaching $4.50- Outrageous Food Prices-Faling Financial
Institutions-Natural Disasters! The solution is clear-Cash... I'll show you
how to succeed with No Hype... I've marketed every opportunity that
appeared to be creditable over the past 30 months, and this is what works!
Why? Because our focus is helping others acheive success, and our sucess
is based on how well we do so. So check this site: http://www.wealth4you.biz

---------- << >> ----------
* F*REE Ezine A.ds
---------- << >> ----------

F*ree SOLO Ezine A.ds!

Solo-A.ds.com Subscribers get F*REE SOLO EZINE ADS!

Solo Ezine A.dvertising is the *Absolute Best* way
to A.dvertise Your Business Online.

Th/ere's ONLY ONE Place to get Quality F*REE Solo
Ezine A.dvertising...

http://wetrack.it/soloads/af.cgi?816

Subscribe N*ow for F*REE!

---------- << >> ----------
** Ad Trackers
---------- << >> ----------

+ Add2It: http://4u2bn.com/gj31
YourAdTracker: http://www.4u2bn.com
+ ViralUrl: http://vur.me/24KaratMarketer
ProTrackerPlus: http://www.protrackerplus.com/?rid=368
+ TinyURL: http://tinyurl.com/create.php
Link Brander: http://www.linkbrander.com/magicdoll
+ Just Click Here: http://just-click-here.com
Adjix.com: http://www.adjix.com/
+ Ultimate Ad Tracker: http://adjix.com/v4z9

The First - And Only - Book About Ad Tracking
The Definitive Guide - And It's Free
http://www.supertips.com/sales.php?offer=eeezine&pid=9

Most safelists offer their own ad tracking services as well as
many of the programs available.

---------- << >> ----------
** Bottom Sponsor Ad
Advertise Here
http://adjix.com/v6nq
---------- << >> ----------


Ads By CbproAds

---------- << >> ----------
** Place Your F*REE Weekly A.d
---------- << >> ----------

Submission form in Members Center:
Sign Up Free or Log In Here

Remember... ONE 5 line ad per person per week

---------- << >> ----------
** FRE.E Downloads
Upgrade in member's area and download $1000's more!
---------- << >> ----------

FreewareFiles.com - Thousands of Free Software Downloads. Updated Daily!


---------- << >> ----------
** Feature Article #2
---------- << >> ----------

---------- << >> ----------
That's it for today...
Have a great week!
---------- << >> ----------

Until next time...

ďAní it harm none, do what thou wilt"

Regards
Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine
http://freefreefree24karatmarketer.com

Contact me here: http://freefreefree24karatmarketer.com/support

Phone: 715-426-0518

Office Hours: 10am - 3 pm CST

--------------------------------
 ** LEGAL WARNING
--------------------------------
 
Any person reporting alleged s.pam to any person, persons,
or entities without physical proof of said claim is guilty of both
fraud and a civil crime and may be pursued and prosecuted to
the fullest extent of the law. Further, should the said
allegation result in any interruption of normal business activity
of the company and/or result in loss of income and/or result in
unnecessary expenses, a civil suit will be brought against the
complaintant for restitution.


---------- << >> ----------
© 2001 - Present The 24KaratMarketer Ezine *All Rights Reserved.*
---------- << >> ----------
 
 
 

NEW MEMBERS AREA
SIGN UP HERE
LOGIN HERE

Free Online Surveys
NETWORKING RESOURCES



YouTube



Squidoo

My Del.icio.us

FWAHE Live Space

Meet me at MySpace

AdlandPro Worlds Classifieds
Get Linked from 89,000+ sites with one click.



Success Tips


ListBuilderPro
Niche Marketing Strategies
Learn the strategies needed to make money in a niche of your choice.

check out the Ezine swicki at eurekster.com



Submit your website to 20 Search Engines - FREE with ineedhits!








Free Cell Phones