Community   Advertise              04/07/09 Volume 8 : Issue 14

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The 24Karat Marketer Ezine
Advertising & Marketing Ezine
http://freefreefree24karatmarketer.com

Vol. 8 Issue #14

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Helping over 81,225 home income seekers succeed with
their home businesses since January 04, 2001

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In Today's Issue
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$$ Top Sponsor Ad
$$ Table of Contents
$$ Publishers' Notes
$$ Advertise in Multiple Ezines
$$ Quote of The Week
$$ Ezine Ad Swap
$$ Feature Article -

27 Quick Tips To Top Search Engine Rankings

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** Publisher's Notes:
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Hello Fellow Entrepreneur!

Welcome to all new and current subscribers!
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27 Quick Tips To Top Search Engine Rankings

In this article I show you how to improve your search engine
rankings using 27 quick search engine optimization tips.

1. Increase your site's link popularity by increasing
your internal and incoming links.

* Internal links - Cross link all your sites and
important pages within each site. This will maximize the
PageRank of all your pages within each web site.

* Incoming links that you control - Create several
small web sites related to your main site. Each site should
only consist of a few pages. Then cross link them all
together using the most important keywords. Don't forget to
include links back to the main site.

* Incoming links that you don't control:

o Ask sites that link to your competitors to
link to your site. To find out which sites are linking to
your competitors, visit a search engine and enter, "link:"
followed by the competitors' domain name.

For example:

link:www.yourcompetitor.com

o Exchange links with sites listed in the
same category as yours in the major web directories, such as
the Yahoo! Directory and the Open Directory.

o Find sites that accept site submissions.
Visit your favorite search engine and search for:

"add url" "your keywords"

Also try searching for the actual
submission page using its page name.

For example:

addurl.html, addsite.html, addlink.
html, etc.

2. Include a TITLE tag as the first META tag, directly
after the HEAD tag.

For example:

<HTML%26gt;
<HEAD%26gt;
<TITLE%26gt;Mike's Marketing Software Tools
Reviews%26lt;/TITLE%26gt;
...

3. Try to avoid stop words in your TITLE tag. Stop words
(a, an, and, but, he, her, his, i, in, it, of, on, or, she,
the, etc.) are common words and characters ignored by some
search engines to enhance the speed and relevancy of their
search results.

You'll find a list of 297 commonly-used stop words
ignored by most search engines in my Search Engine
Optimization Guide; Search Engine Optimization Strategies:
Top 30 Search Engine Optimization & Ranking Strategies For
Dummies.

4. Include a META DESCRIPTION tag, directly after the
TITLE tag. Include the most important keyword phrase for the
web page as close to the beginning of the description as
possible.

For example:

<HTML%26gt;
<HEAD%26gt;
<TITLE%26gt;Mike's Marketing Software Tools
Reviews%26lt;/TITLE%26gt;
<META NAME="description" CONTENT="Mike's Marketing
Tools is the leading review site for the very best internet
marketing tools for web marketers and webmasters.">
...

5. If you use a META REFRESH tag, make sure it is set to
refresh after 30 seconds.

<META HTTP-EQUIV="refresh" CONTENT="30; URL=http:
//www.mikes-marketing-tools.com">

Some search engines consider pages that refreshes
under 30 seconds as spam. I recommend using a JavaScript
redirect tag, if you require a quicker page refresh.

For example:

Step 1 - Paste this code into the HEAD section of your
HTML document. Change the 3000 to whatever number you like.
1000 represents 1 (one) second.

<SCRIPT LANGUAGE="JavaScript"><!--
function redirect () {setTimeout("change()",3000);
}
function change () {window.location.href="http:
//www.mikes-marketing-tools.com";}
//--></SCRIPT%26gt;

Step 2 - Insert the onLoad event handler into your
BODY tag, so that the JavaScript code is executed when the
page loads.

<BODY onLoad="redirect()">

6. Remove all other meta tags (author, date, etc.),
unless you're sure they are absolutely necessary. The only
meta tags I ever use are the META DESCRIPTION and
occasionally the META REFRESH tag.

7. Include a site map with links to all your pages. This
will help search engines find and index all your pages.

* Limit the number of links on a web page to 50.
* If you have more than 50 links, limit your links
to your most important pages.
* Include text on the page as some search engines,
such as AltaVista, have been known to kick out links only
pages.

8. Use one or more header tags in your main page body and
include your most important keyword phrase/s.

* Use large header tags, such as <H1%26gt; and
<H2%26gt;.
* Use Cascading Style Sheets (CSS) to alter the
appearance of the header tags to fit the look and feel of
your site. For more information read this CSS tutorial.

9. Check the first couple of lines of the first paragraph
to see if it's appropriate to be used as a description of
your page. Many search engines utilize the first couple of
sentences of the body text as the search results
description, instead of the contents of the META DESCRIPTION
tag.

10. Try to achieve an overall keyword density of 1-2%. For
more information on keyword density read my article, "How
Keyword Density, Frequency, Prominence And Proximity Affects
Search Engine Rankings."

11. Try to achieve a minimum word count of 300 and a
maximum of 750 words on each page.

12. Register a domain name with the exact keyword phrase
you wish to target, using hyphens to separate the keywords.

For example, if the keyword phrase is "search engine
rankings," then register:

search-engine-rankings.com

If the domain you want is unavailable, either try a
different extension, such as .NET, .INFO, or .US, or add a
keyword to the end (preferential) or beginning of the domain.


13. Name directories after your keyword phrases, using
hyphens or underscores to separate the keywords.

For example, if an important keyword phrases is,
"search engine rankings," name your directory:

www.yoursite.com/search-engine-rankings/ or...
www.yoursite.com/search_engine_rankings/

14. Name web pages after your most important keyword
phrase. Separate the keywords using hyphens or underscores.

For example, if the keyword phrase is "search engine
rankings," then name the page:

search-engine-rankings.html or...
search_engine_rankings.html

15. Name your graphic files after keyword phrases. Again,
separate the keywords using hyphens or underscores.

For example:

<IMG SRC="search-engines-rankings.gif">

16. Include an ALT (alternative text) atrribute in image
tags. Include the most important keyword phrases.

For example:

<IMG SRC="search-engines-rankings.gif" ALT="search
engine rankings.">

17. If you use an image map, include HTML links, as some
search engines do not follow image map links. Plus image
maps do not offer search engines any link text to index. So,
try to avoid the use of image maps as they do not help with
your search engine optimization efforts.

18. Use the longer or plural version of a keyword, where
possible. Word stemming is a concept used by some search
engines to return search results that include keywords that
extend beyond what you searched for.

For example, a search with the keyword "engine" might
return results for, "engines," "engineers," and "engineering.
" If someone searches for the longer version of a word and
your page only uses the short version, then your page will
be excluded from the list of possible results.

19. Sprinkle a few uncommon keywords and synonyms in your
main body text. Less popular keywords have less competition
in the search engines. So your web page is has a greater
chance of being listed amongst the top results.

20. Do not repeat keywords or keyword phrases over and
over again on a web page, as this would be considered as
spam by search engines.

21. Keep your pages as close to the root domain as
possible. Do not set up more than 3 directory levels.

For example:

www.yoursite.com/index.html (1st level -
excellent)
www.yoursite.com/html/index.html (2nd level -
Good)
www.yoursite.com/html/marketing/index.html (3rd
level - OK)
www.yoursite.com/html/marketing/search/index.html
(Too many levels down - search engines will find it
difficult to find and index pages this far down)

22. If you have a persistent (on most or all of your
pages) navigation bar at the side of each page, your table
is almost certainly set up in such a way that it pushes your
page's body text down the HTML document. Search engines give
prominence to keywords nearer the beginning of a HTML
document. So, design your HTML table so that the navigation
bar is placed after your main body text.

If you're unsure how to do this, check out my Search
Engine Optimization Strategies ebook. You'll discover
exactly how to design such a table in my book.

23. Move Javascript code to a separate file, or the end of
the HTML document after your closing BODY or HTML tag. Yes,
this technique actually works!

Follow these instructions to move the JavaScript code
to a separate file and link to the file from the HTML
document. Then place the following code in between the HEAD
section:

<HEAD%26gt;
<SCRIPT LANGUAGE="JavaScript" SRC="file-name.
js"></SCRIPT%26gt;
</HEAD%26gt;

This procedure also reduces your file size, and
therefore your download time. In addition, it allows you to
reuse the code on other pages by simply link to the
JavaScript file. Both of these techniques will move your
important body text nearer to the top of the HTML document.

24. Although not always practical, you may like to try
naming your cascading style sheet tags after keywords.

For example:

.search {
color: #ff0000;
}

25. Use Robots.txt files instead of Robots meta tags, as
some search engine robots do not recognize the tag. Visit
The Web Robots Pages for more information.

26. Do not use font size one (1) text as the default text
size. Many search engines consider tiny text to be spam.
It's OK to use some font size one text.

27. Do not participate in link farms or link exchange
programs. Search engines consider link farms and link
exchange programs as spam, as they have only one purpose -
to artificially inflate a site's link popularity, by
exchanging links with other participants.

Do not confuse link farms and link exchange programs
with reciprocal linking. Reciprocal linking is the exchange
of links with individual sites, and is certainly an accepted
technique for improving your site's link popularity.

There you have it. My 27 quick search engine optimization
tips to improving your search engine rankings. I hope you
found this report usful. For more indepth tips, you may like
to read my Search Engine Optimization Guide.

Internet marketing expert.About The Author: Michael Wong is the editor of GoDefy.com - the world's first online marketing comparison shopping search engine and Mike's Marketing Tools. Michael is also the author of the leading Search Engine Optimization Guide and numerous marketing tips.

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That's it for today...
Have a great week!
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Until next time...

ďAní it harm none, do what thou wilt"

Regards
Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine
http://freefreefree24karatmarketer.com

Contact me here: http://freefreefree24karatmarketer.com/support

Cellphone: 1(715)220-6651

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