Expert Author Jenny M White

Gone are the days when online marketing was synonymous with just search engine optimization, email marketing, affiliate marketing and even social media marketing. Over the last couple of years this list has grown exponentially and includes mobile marketing as a key component of online marketing. With more and more consumers spending more time on their smartphones than on their laptops and other computers, marketing these days is not just limited to an office computer or a home-based machine. Businesses and entrepreneurs alike are realizing the need to optimize their websites in such a way that people can access the information via mobile phone technology.

Here are 4 reasons why Mobile Marketing is important:

1. Mobile marketing is a fairly new concept that is rapidly gaining popularity. With the introduction of smart phones and fast internet services, it is easy for a website to load on the phone and still have all the basic functions to offer the user. Most of today's website building tools have a mobile friendly option to make surfing easy for users to access the content over the phone. Doing this ensures that people can get the information that they are looking for, inquiring about and / or ordering your services or products whenever they need them.

2. Business should make sure that their websites are compatible with popular devices that people use these days. Most of the sites usually contain a lot of information in the form of content, pictures, videos and so forth, which can make accessibility difficult on a mobile device. To resolve this issue, websites have an option to customize their content so that only the basic things appear on the mobile version of the website so that the mobile webpage doesn't take a lot of time to load. Having a responsive design for your site is one of the easiest ways to make sure that your online presence adapts to the device that it is being viewed on automatically.

3. In this fast moving world, people are always running out of time to do things. They require a system through which they can get access to any information that they like on the go. In a nutshell, mobile devices are what many people are most likely to carry wherever they go. Thus when you make accessing your website easy for them, this will make your products and services more likable compared to those of your competitors. Each aspect from the design of your website to the functionality will determine how comfortable people are when accessing your website on their mobile devices.

4. Social media websites such as Facebook and Twitter have had a major impact on mobile marketing and have taken mobile marketing to the next level. Both have mobile features that easily adapt and even link with mobile webpages, thus enhancing the interactive experience even more via smartphone technology. Thus both these companies are great examples of how using the smallest mediums can help you can gain an enormous following.

Studies have shown that users are attracted to easy-to-navigate mobile websites and mobile apps because they make the whole experience very user-friendly. This is only going to become more popular in the future, and that is why businesses and marketers as a whole should take mobile marketing seriously and strive to make the most of the marketing options they have at hand.

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