Perhaps "blogging" isn't a very refined word. For me, personally, it sounds like word drudgery; the way cereals can be soggy, skies can be foggy, and the way minds can be groggy.

I believe that a blog is simply a tool to use for someone who's got something to say. Let me be clear in saying that while a blog is a poor choice for someone who feels that they need a megaphone to scream their opinions or message out to cyberspace in order to elicit a meaningful response from others, it can be a useful tool to educate people on all sorts of subjcts.

Anyway, here's a list of blogging tips ...


1.) Be topical.
Readers may or may not be interested in your topic, but if your message is haphazard, few will bother remembering to return to your blog because it essentially would offer nothing to remember. A blog with a humorous focus has all the leeway in the world for subject matter, but it would be foolish for such a blog to turn the humor on and off. In such an example, the aspect of humor would be content's glue, the strength of the blog.

2.) Refresh your content.
An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content are going to find another blog with similar content. New blogs and RSS feeds are popping up on a daily basis.

And remember, what's old is not new and, for blogs, thusly not interesting. 2006 isn't the time to rail against Enron or Vanilla Ice. Insight doesn't matter much to yesterday's news.

3.) Clear Language Counts.
Blessed is the blog with a clear line of logic. They are more likely to return to blogs that strike them positively.

4.) Don't Forget To Feed the Spiders.
Search engines take notice of active blogs and blog search engines are especially sensitive to activity. In constantly improving they are seeking to aggregate quality; quality blogs are updated several times a week, if not daily, as opposed to once or twice a month.  This can be a dauntful task, however if done right, very effective and, in the long run... profitable!

5.) RSS.
Think of RSS like a magic to blogging world, because that's the effect it's had. RSS feeds are a way to exponentially sound your voice to the interested. These feeds are a great means to increase the distribution and readership of your original content.

6.) Spell check.
Hey man, use the spell-check. If I didn't you probably wouldn't have made it to # 6, I do--. It only takes a minute and can save you from looking like a hack.  Even if you feel you are a good speller, it is always a good idea to use spell check.  Personally, even though I took first place in my high school spelling bee - and got an A+ in spelling, I still use it - at times, even "I" slip up! *embarrass*

Your weblog audiences will be small at first. And, frankly, that's the way it should be. Who are you to think that half the internet will flock to you after three or four posts of your blog, anyway?  It will take time to get a huge following! 🙂

A blog with a humorous focus has all the leeway in the world for subject matter, but it would be foolish for such a blog to turn the humor on and off.

New blogs and RSS feeds are popping up on a daily basis. And remember, what's old is not new and, for blogs, thusly not interesting. Search engines take notice of active blogs and blog search engines are especially sensitive to activity.

You should also link to good, relevant blogs and, in turn, they will link to you. While your voice may be unique, your niche likely isn't and if your content is emitted efficiently and correctly to the Internet, those relevant readers will respond through readership and interaction.

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Michelle Hoffmann is the owner, editor and publisher of The 24KaratMarketer Ezine – http://free24karatmarketer.com, an online publication that is dedicated to helping marketers, new and experienced, succeed in their online businesses.   She is also a mother, writer, photographer, web designer and student of nature.  Yes, she does it all!

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