#1. Always provide up-to-date, informative and useful content. This is more important today than it was several years ago because search engines now put less weight on meta tags and keywords and more weight on the value provided by a site.
Don't let your exuberance for increasing your page ranking interfere with your real purpose for increasing your ranking: to attract new customers to your site and to keep current customers coming back. Stay current on what is happening in your niche and update your content often. Valuable content and frequently updated pages is an important search engine optimization technique.
#2. Don't overlook the importance of popular sites linking to your site and vice versa. A good way to increase linkage is to exchange links with other sites that appeal to your targeted consumer. Exchanging links will improve traffic and rankings for both sites. Use the power of social media sites to increase awareness of your site. This is an excellent way to increase your visibility and increase linkage. Linking to your competitor's pages gives potential customers the opportunity to easily compare products and services. And, exchanging links with competitors gives you the benefit of their SEO. Both of you come out ahead. Be sure links come to all pages on your site. If all links go to your home page, the search engines tend to view them as superficial.
#3. Use meta tags and keywords strategically. As stated above, meta tags and keywords do not carry the same weight as before. However, they are still important. The most useful meta tag is the meta description. Make it brief, but descriptive, and leverage your key words. Each page should have its own description. A good meta description is important in improving the CTR. The title tag really isn't a meta tag, but it is important for SEO. It should include keywords, preferably at the beginning of your title. The title influences your ranking and click-through rate because it shows up at the top of a web browser and in the SERP.
#4. Use all of your keywords naturally and effectively in your content. Keywords used in your title and meta description, but not used in your content, will not effect your page rank or CTR.
In conclusion, these four search engine optimization techniques--supply good content, initiate link exchanges, use good meta data in your meta description and meta title and effective use of keywords--are some of the most important in increasing your search engine page rankings and click-through rate. All of these techniques are easy to put into place and, therefore, good for a beginner to use. Of course, there are many other SEO techniques that increase traffic and revenue, but implementing these is a great start.
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