Search engine optimisation has developed almost beyond recognition inside the space of the last five years. A lofty statement perhaps, but when you take into account just how Google's new Farmer (also referred to as Panda) algorithm has impacted such a lot of sites that previously considered that they were "on point" with their SEO, you begin to discover exactly how we've changed during this short space of time.
All of this was predictable, don't you think? All things considered, let us sit back for a moment and think about precisely what we're attempting to do with our website marketing. Forget for a moment about all that black hat junk and the way people might have been attempting to game the system, in the long run the web is an enormous hodgepodge variety of web pages that all, in their own way, have something to say. On the other end of the line are millions of people who are anxiously searching for information. There's only one realistic goal here, surely and that is to match those anxious searchers with precisely what they're searching for.
For so very long, SEO UK optimisation was totally wide of the mark with regards to "visitor experience." A number of the pages which were being returned were obviously spammy, created merely to drain the purses and pocketbooks of people searching, no matter whether their goals were fulfilled. Most of us knew, deep-down inside, that it was the situation but we were content to keep optimising our pages only to ensure that such pages were enhanced within the ranks of the search engine results. We listened to the "experts" and we optimised to our heart’s content without truly caring about the visitor experience. A fantastic place to start could be http://www.sellingonline.co.uk!
Today, it is all finally changing. The customer experience will probably be the most significant element in the algorithmic analysis and we should never forget that Google has, nowadays, amassed a great deal of information about our webpages and the way visitors interact with them. They're not only able to see and judge precisely what we've got inside these pages, but also observe and witness what the visitor does as well.